Nudge4 Touko

Why willpower alone doesn’t work

Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice entirely. Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device. And modern evidence shows it works for everything from saving money to staying married. --- Owain’s book: https://amzn.to/4smVtrP Owain’s company CogCo: https://cogco.co/ Unlock the Nudge Vaults: ⁠https://www.nudgepodcast.com/vaults⁠ Join 11,626 readers of my newsletter: ⁠https://www.nudgepodcast.com/mailing-list ⁠ Connect on LinkedIn: ⁠https://www.linkedin.com/in/phill-agnew/⁠ --- Today’s sources: Asch, S. E. (1951). Effects of group pressure upon the modification and distortion of judgment. In H. Guetzkow (Ed.), Groups, leadership and men (pp. 177–190). Carnegie Press. Ashraf, N., Karlan, D., & Yin, W. (2006). Tying Odysseus to the mast: Evidence from a commitment savings product in the Philippines. Quarterly Journal of Economics, 121(2), 635–672. Behavioural Insights Team. (2013). New BIT trial results: helping people back into work. https://www.bi.team/blogs/new-bit-trial-results-helping-people-back-into-work/ Gollwitzer, P. M., & Brandstätter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73(1), 186–199. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119. Milkman, K. (2021). How to change: The science of getting from where you are to where you want to be. Portfolio/Penguin. Olson, R. (2014, October 10). What makes for a stable marriage. http://www.randalolson.com/2014/10/10/what-makes-for-a-stable-marriage/ Read, D., Loewenstein, G., & Kalyanaraman, S. (1999). Mixing virtue and vice: Combining the immediacy effect and the diversification heuristic. Journal of Behavioral Decision Making, 12(4), 257–273. Service, O., & Gallagher, R. (2017). Think small: The surprisingly simple ways to reach big goals. Michael O'Mara Books.

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Katy Milkman: Learn how to change habits in 39 minutes

World-leading behaviour change expert Katy Milkman details how to change your habits. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/...

29 Kesä 39min

Were the 2018 Gatwick drones real?

In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport. All flights were grounded, and the nation braced for a terrorist attack. But what ...

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Do broken windows cause crime?

The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with the award-winning professor Leidy Klotz, we investigate the...

15 Kesä 23min

“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller

Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Enc...

8 Kesä 40min

Enhanced Games: Did the $320m marketing stunt backfire?

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1 Kesä 28min

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In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psycholo...

25 Touko 23min

How peer pressure built a $5 billion fitness revolution

In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit online. This episode explains the psychology behind why be...

18 Touko 21min

Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”

Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds...

11 Touko 24min