Taproom Marketing 101: Life After Social Media

It’s hard out there for a brewery. With follower reach at an all time low and Meta no longer recommending alcohol pages, we need to flip the script. We need profitable & owned channel marketing programs!

Bring your scalpel and your bunsen burner. In this session we will dissect the most profitable App Marketing programs. We will look at proven ways to drive repeat visits, real life tactics to sell through aging beer more quickly and how to stack recurring monthly revenue for the slower times.

No “pie-in-the-sky” or fluffy marketing ideas allowed. Just real-world examples, numbers & best practices. So you can skip the guesswork and start implementing proven programs right away.

This session is for micro to mid-size brewery owners, GMs, marketing managers and head janitors (because let’s face it, you do all these jobs anyways). Whether your goal is to grow weekday traffic, launch a paid membership, or turn first-time guests into lifelong fans, you’ll leave with a clear action plan tailored to your brewery.

Ross Stensrud accidentally graduated from UCSD while studying lacrosse and spending plenty of time at O’Brien’s. After a brief stint designing pool cleaners (yes, really) in an effort to justify the cost of his degree, he pivoted and began recruiting smart friends to help build app marketing tech for local businesses—starting with music, then golf, and now craft beer with TapWyse. He lives in Carlsbad with his wife Laurel and their two boys, Roscoe (11) and Mason (9). When he’s not working, you’ll likely find him biking down PCH or shuttling his kids to basketball, golf, music, and skateboarding.

Thank you to Cascade Floors + Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in person for CBP Connects Chicago

June 15-17, 2026

Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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