The brightest minds on the map: Why TA and Marketing need a shared compass

The brightest minds on the map: Why TA and Marketing need a shared compass

On the surface, Geospatial technology sounds like a niche world of maps and coordinates. But when you’re representing a global tech powerhouse, how do you find the human heart behind the high-tech software?

On this episode, Mark Puncher is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. This is a look at how marketing and TA can join forces to ensure an employer brand is truly lived beyond the page.

This episode explores the powerful intersection of brand, culture and talent acquisition when marketing and HR work in tandem with each other. Christina and Tibo share how they uncovered and crafted their global EVP and company values across diverse international markets.

Together they prove the importance of truth-telling, authenticity and empowering your people to tell their story. The conversation also shows how a hand-in-glove partnership between departments can transform your employer brand strategy.

This episode is a must-listen for anyone striving to align global teams or wondering how to make a technical brand feel deeply, authentically human.

Boustead Geospatial (Esri Australia): esriaustralia.com.au/about/careers

Employer Branding Australia: employerbrandingaustralia.com

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Jaksot(12)

Gloss vs Grit: Why authenticity beats the ‘cool factor’

Gloss vs Grit: Why authenticity beats the ‘cool factor’

Fashion. Sports. Hospitality.    On the surface, these industries sell themselves. But what happens when the ‘cool factor’ isn't enough to keep talent going through the day-to-day grind?   Mark Punche...

11 Helmi 1h 4min

Where Purpose Meets Possible: Shifting the narrative at Bupa

Where Purpose Meets Possible: Shifting the narrative at Bupa

Bupa is a household name, but the reality inside this global health giant is shifting.  As the organisation evolves into a customer-centric healthcare provider, bringing a workforce 84,000 strong on t...

28 Tammi 49min

Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison

Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison

This episode feels less like a podcast recording and more like a pub chat!  Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) t...

14 Tammi 1h 7min

Hiring for heart: the reality of recruiting in Human Services

Hiring for heart: the reality of recruiting in Human Services

There’s arguably no sector that brings as many challenges, and as many rewards, as human services. It’s a tough gig, let’s be honest. There’s no hiding that. But, as this week’s guests can attest, sha...

10 Joulu 202542min

The ABC's of Great Employer Branding

The ABC's of Great Employer Branding

In this episode, Employer Branding Australia’s Dave, Marci and Hannah explore what employer branding really means in practice: the long-term pursuit of being intentional, deliberate and consistent in ...

26 Marras 202545min

Curiosity, Collaboration and the Evolution of Employer Brand

Curiosity, Collaboration and the Evolution of Employer Brand

In this episode, host Mark Puncher chats with Daniel Connelly, Head of Employee Brand and Employee Experience at Nine Entertainment (at the time of recording).  Daniel shares his journey of building N...

12 Marras 202545min

The Evolution of Work: Balancing Tech and the Human Element in Modern Organisations

The Evolution of Work: Balancing Tech and the Human Element in Modern Organisations

In this episode, host Mark Puncher sits down with Melissa Toa, Talent Acquisition Manager at Kimberly-Clark, who brings a wealth of experience from brands like Campos Coffee and Sephora.    You’ll dis...

29 Loka 202543min

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