The rhythm of influence: mastering modern persuasion

In this episode of Flying Solo, Jeff Purser, communication strategist and author of Yes Yes Yes, shares insights on modern persuasion techniques. He emphasises the importance of timing, empathy, storytelling, and listening skills for soloists and small business owners to influence effectively without manipulation. Key topics The shift from hard sell to empathetic influence The importance of timing in persuasion Storytelling as a persuasion tool Masks of persuasion and emotional sequencing Listening skills as a key to influence Timestamped overview 00:00 Introduction to Persuasion for Soloists and Small Business Owners 01:12 Jeff Persa's Career Journey and Inspiration for the Book 03:08 Why Old School Sales Tactics No Longer Work 04:19 What Healthy Persuasion Looks Like Today 05:21 The Critical Role of Timing in Influence 07:07 Preparing Your Approach Before Engaging a Client 09:43 The Three Act Structure of Persuasion and Influence 11:21 The Power of Timing in Idea Landing and Authority 14:00 Lessons from Steve Jobs and Bill Gates on Persuasion 16:31 The Customer as the Hero in Business Storytelling 18:41 The Five Heartbeats Framework for Emotional Sequencing 21:03 The Masks of Persuasion and When to Use Them 23:29 Listening Skills as a Foundation for Influence 25:26 Effective Questioning to Understand Customer Needs 27:02 Persuasion in Internal Business Relationships 28:31 Overcoming Introversion and Presentation Anxiety 35:58 Key Takeaway: Persuasion is a Learnable Skill Host: Cec Busby Sound: Abu Baker Guest Jeff Purser Find out more about Jeff: https://jeffpurserproductions.com/ Buy a copy of Yes! Yes! Yes! Learn more about your ad choices. Visit megaphone.fm/adchoices