ExchangeWire on Big Tech's Ad Revenue, News Habits, and Agentic Media Buying

ExchangeWire on Big Tech's Ad Revenue, News Habits, and Agentic Media Buying

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.

The first story this week is the four tech giants collectively earning over $100bn in ad revenue in Q1 of 2026, with Alphabet in the lead. The team discuss areas of growth for the walled gardens and the 'squeeze' of the open web. The second dives into generational differences in news consumption habits, and how news brands can turn that trust into value for advertisers and agency partners.

Finally, Omnicom has been testing live media buys with AI agents, cutting out the ad tech middlemen. What does this mean for agencies, and how dramatically could it change the ad tech landscape?

0:00 Introduction
0:58 How much did Meta, Alphabet, Microsoft, and Amazon earn in ad revenue in Q1?
9:45 How are different age groups accessing news?
20:01 How is agentic media buying changing the ad tech landscape?

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MadTech Daily: Tencent Nearly Triples AI Spending; Anthropic Investors Eye $2 Trillion-Plus Valuation for Autumn IPO

MadTech Daily: Tencent Nearly Triples AI Spending; Anthropic Investors Eye $2 Trillion-Plus Valuation for Autumn IPO

In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s AI push sending capex soaring 176%.

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On Mobile Advertising With Kayzen's Thomas Bienias & Omnicom's Daniel Sichel

On Mobile Advertising With Kayzen's Thomas Bienias & Omnicom's Daniel Sichel

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MadTech Daily: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads

MadTech Daily: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads

In today's MadTech Daily, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu addi...

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Ciaran O'Kane on Nielsen Acquiring DoubleVerify

Ciaran O'Kane on Nielsen Acquiring DoubleVerify

In this MadTech Podcast mini special, Ciaran O'Kane of ExchangeWire and FirstPartyCapital joins John Still to discuss Nielsen acquiring DoubleVerify.Under Nielsen, DoubleVerify keeps its brand and rem...

13 Elo 10min

MadTech Daily: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators

MadTech Daily: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators

In today's MadTech Daily, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its moneti...

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MadTech Daily: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown

MadTech Daily: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown

In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues,Burnham fast-tracking subscription trap crackdown as cost-of-living tour...

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MadTech Daily:  Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping

MadTech Daily: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping

In today's MadTech Daily, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the...

10 Elo 1min

MadTech Daily: Amazon's Ad Revenue Reaches USD$76bn, Disney's TikTok Creator Content Deal

MadTech Daily: Amazon's Ad Revenue Reaches USD$76bn, Disney's TikTok Creator Content Deal

In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, and DeepSeek raising prices amid surging AI demand.

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