Korean BBQ's Fascinating History and the Rise of Gen KBBQ House

🥩🔥 Gen Korean BBQ House: Meat Deets, Costco Gift Cards, and KBBQ History 🔥🥩

This week, Jon Durnell (@jon024durnell) joins me to break down the history of Gen Korean BBQ House, one of the fastest-growing Korean BBQ chains in America. From SoCal beginnings to a nationwide expansion strategy powered in part by Costco gift cards, Gen's rise is surprisingly fascinating. Plus, we debut a brand-new segment called Meat Deets, where we dig into the broader history of Korean BBQ itself.

🥩 Gen's California Origins and Expansion to Nearly 60 Locations
🛒 The Surprisingly Effective Costco Gift Card Strategy
🤝 The Founders Were in a Proverbial Commonlaw Marriage
🔥 MEAT DEETS: The Centuries-Long History of Korean BBQ
🌎 Why Los Angeles Koreatown Became America's KBBQ Capital
🍖 The "LA Style" of Galbi That Korea Adopted Back
🥬 How Korea Perfected Pickling Before Mastering Meat
🔥 The Heat Lamp: Jon Declares IHOP A Superior Fighting Arena Than Waffle House
📞 Yelp from Strangers: A Furious Late-Night Wake-Up Call from Gen Management

💬 COMMENT BELOW: Is LA the true capital of Korean BBQ outside Korea itself?

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🎥 Watch full episodes: youtube.com/channel/UCLbraNhL6KhDPkdSWt2yiuw
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🎤 Guest: Jon Durnell | IG: @jon024durnell

Patreon Producers:
Sue Ornelas, Joyce Van, & Robert McLaughlin

Patreon Subscribers:
David Ornelas, Kellie Baldwin, Jeremy Horwitz, Herbert Amaya, Simone Davalos, Scott Bennett, Amy Reinhart, Josef Castaneda-Liles, & Travis Langley

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👉 NEXT WEEK: We head to Gen Korean BBQ House to review the food and put it to the Chili's Test.

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