The Telltale Podcast13 Syys 2017

Episode 21 - Nathan Harvey of Game Plan Asia

Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here's a reminder of what she said.

"Are we working on something that's big enough? Let's stop playing around with the small, fun, great app ideas ... But are they working on something that's going to fundamentally change an industry or fundamentally change or transform an organisation."

Funnily enough, just to the north of Australia - a fairly short flight away - are 650 million people who see Australia as the home to aspirational, premium and covetable products and services. And they are hungry for them.

This week on the Telltale Podcast, Nathan Harvey, who is the founder of business consultancy Game Plan Asia and the former CFO of Flight Centre India and Singapore, gets real about the huge opportunities South-East Asia has on offer for Australian businesses.

He discusses how businesses should hit the ground running in the ASEAN nations, the cultural nuances that affect the little things businesses need to be aware of and, of course, the importance building an audience for your business in the most effective and simple way. Hint: It just might be while they are here visiting Australia. Which they are, in droves.

This is the season 1 finale of Telltale. Let's play.

Music by bensound.com

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Episode 20 - Peta Ellis of River City Labs

In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate,...

5 Syys 201727min

Episode 19 - Edda Hamar of Undress Runways and Undress

Deciding to pivot your product can be a difficult decision but once you do, embracing the change can deliver on your business plans. It's something Edda Hamar knows well. On today’s episode of the Tel...

29 Elo 201721min

Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)

No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn't always mean what you think it means, or do what you think it should. Bu...

22 Elo 201725min

Episode 17 - Louisa Dahl of Interactive Minds

You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spa...

15 Elo 201721min

Episode 16 - Victoria Harrison of The Exposure Co

Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer mar...

9 Elo 201721min

Episode 15 - Ben Southall, Queensland's adventurer-in-residence

For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it's just another day at the office. In this week's episode of the Telltale podcast ...

1 Elo 201716min

Episode 14 - Mark Sowerby, Queensland Chief Entrepreneur

"Having a 'no dickhead' policy is hard to do because they're not always that obvious," says Mark Sowerby, Queensland's Chief Entrepreneur. But having one builds culture, and that's what today's podcas...

25 Heinä 201722min