Why Price Doesn't Matter (And What Actually Does) | Daniel Russell

Daniel Russell is VP of National Sales at Trion Solutions, one of the fastest-growing PEO companies in the country. He’s been in sales for over 26 years and he helps businesses manage payroll and HR for over 1.2 million employees worldwide.

And he has a 98.7% client retention rate.

In this episode of The Dillon England Show, we covered:
→ Why the question "How much does it cost?" is never really about price
→ The heart surgeon mindset that redefined how Daniel approaches every client
→ What elite athletes transitioning out of professional sports taught him about identity
→ How Daniel built a marriage and a family of six kids with the same intentionality he brings to business
→ Why your accountability partner should never be someone who makes you feel good about yourself

Daniel, thank you for making the drive to the studio. I'm grateful you shared your story here, in the new studio! Appreciate you man!

*Chapters*
0:00 - Introduction & The Pro Athlete Community
4:20 - Daniel's Upbringing and the Seeds of Excellence
6:55 - Michigan State and Learning to Connect with Everyone
8:00 - The Guy in the Suit: How Daniel Found His Direction
10:00 - The $795 Moment That Changed His Career
12:00 - Why He Never Wanted to Be a Salesperson
13:30 - The Heart Surgeon Mindset for Business
17:50 - Being Intentionally Present: Family and Business
21:20 - What Real Success Actually Looks Like
27:40 - Why Price Is Never Really the Issue
34:00 - Knowing If Your Product Is Actually the Best
37:15 - Stop Dating Your Clients: The Right Sales Conversation
44:30 - Educating the Customer Changes Everything
47:40 - The Best Advice He Never Got Early Enough
51:10 - Accountability Partners and Finding Better Rooms
57:00 - The Kobe Mentality: What Greatness Demands
59:00 - Trion Solutions and Where to Find Daniel

*Connect with Daniel*
https://trionworks.com/
https://www.linkedin.com/in/daniel-russell-sr-b6373627/

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.


*Connect with Dillon*
https://www.instagram.com/thedillonenglandshow/
https://twitter.com/imdillonengland
https://www.linkedin.com/in/dillonmengland/
https://www.facebook.com/dillon.england.5

*Sponsor — Broadcast Brew (Low-Acid Coffee)*
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Thank you to Cool Beans Coffee Brewery for your partnership.
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*ABOUT THE DILLON ENGLAND SHOW*
Authentic conversations with interesting people across personal growth, entrepreneurship, and lifestyle — direct, faith-forward, Detroit grit.

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