Seth Greene Interview: Business Scars, Landing Kevin Harrington & The Marketing Playbook

Seth Greene Interview: Business Scars, Landing Kevin Harrington & The Marketing Playbook

Seth shares his biggest emotional business scar: after nine months courting a major multi-state personal injury law firm, the founder promised a six-figure check and perks, then abruptly backed out, leaving Seth having hired staff, paused prospecting, and nearly overcommitted financially; he later learned the prospect was notorious for saying yes and disappearing, teaching lessons like not spending until checks clear, continuing pipeline work, and vetting clients.

He explains how he later connected with Shark Tank’s Kevin Harrington by offering him a ride to the airport, pitching funnel improvements for AsSeenOnTV.com, and following up with a “shock and awe” package that led to long-term work and a co-hosting relationship on the Sharkpreneurs podcast. Seth discusses his 10 books, including a summit-to-book approach, emphasizes personal development as key to business growth, advocates “co-opetition” partnerships, mission-driven ripple effects, and marketing fundamentals like ultra-specific targeting and direct response over branding.

Want in on the live Q&A?

Join our OBS Inner Circle — where entrepreneurs connect, learn, and get their biggest business questions answered live.

Join Today — don’t just listen, get involved!

www.optimizebusinesssystems.com


00:00 Failure Behind Success

00:34 The Deal That Vanished

02:42 Gut Punch and Scramble

03:55 Lessons From the Near Miss

05:49 Landing Kevin Harrington

07:27 Pitching on the Airport Ride

09:54 From Client to Co Host

11:19 Sharkpreneurs Podcast Breakdown

12:18 Ten Books and Summit Hack

13:41 Personal Growth Drives Scale

16:24 Co-opetition Marketing

17:59 Ripple Effect Mission

20:14 Stop Hustling Start Scaling

22:42 Laser Focus Target Market

24:29 Direct Response Over Branding

26:10 Pick One Channel

27:37 Premium Positioning

28:58 Choose Your Forever Niche

31:41 Where to Find Seth

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(74)

The Leverage System Part 3: Decision Rights

The Leverage System Part 3: Decision Rights

In week three of a delegation series, the hosts explain how leaders become bottlenecks when teams lack “decision rights,” causing constant “quick questions” for approvals that repeat. They introduce...

9 Loka 32min

The Leverage System Part 2: The Handoff Conversation

The Leverage System Part 2: The Handoff Conversation

In week two of the Leverage System, the presenters explain why delegation often “boomerangs” back to leaders and argue it’s usually a handoff failure caused by missing clarity, not an employee skill i...

2 Loka 36min

The Leverage System Part 1: The Leverage Audit

The Leverage System Part 1: The Leverage Audit

This episode kicks off a four-part “Leverage System” series to help business owners get out of the day-to-day without losing control by mapping what truly requires the owner versus what is kept out of...

25 Syys 32min

Guest Speaker: Chris Lewis on Leadership & Accountability

Guest Speaker: Chris Lewis on Leadership & Accountability

In this Inner Circle Call, Hector welcomes guest Christopher “Coach Chris” Lewis—former CFL player turned GovTech growth and operations leader and youth football coach—to discuss leadership and accoun...

18 Syys 44min

The Performance Leader Series Part 4: The Performance System

The Performance Leader Series Part 4: The Performance System

In the final week of a four-part series, the hosts introduce the “High Performance Team System” to prevent the expectations blueprint, coaching conversations, and hard conversation framework from fadi...

11 Syys 34min

The Performance Leadership Part 3: The Hard Conversations Framework

The Performance Leadership Part 3: The Hard Conversations Framework

In this Inner Circle call (week three of the Performance Leader series), the speaker teaches a five-part “hard conversation” framework for addressing known underperformance directly before it becomes ...

4 Syys 40min

The Performance Leader Series Part 2:  Coaching Conversations

The Performance Leader Series Part 2: Coaching Conversations

In week two of the Performance Leader series, the call focuses on coaching conversations that develop people rather than just managing output. The speaker contrasts managing (checking if outcomes hap...

28 Elo 33min

The Performance Leader Series Part 1: Expectations Blueprint

The Performance Leader Series Part 1: Expectations Blueprint

In week one of a four-part performance leadership series, Hector introduces the “Expectations Blueprint” as a practical tool to improve performance by defining standards so clearly that accountability...

21 Elo 35min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-rahamania
rss-startup-ministerio
oppimisen-psykologia
rss-karon-grilli
sijoituspodi
rss-paasipodi
rss-lahtijat
rss-bisneksen-pehmea-puoli
rss-elama-jota-rakastat
rss-hereilla
rss-kahavia-ja-markkinointia-podcast
rss-porssipuhetta
sijoitusovi-podcast