Episode #20 - Ted Schlueter, CEO of The Grist

Episode #20 - Ted Schlueter, CEO of The Grist

In this episode of the Smashing Brands podcast, Ted Schlueter discusses his experience building and selling businesses and how this led to his current focus on 'branding for buyout'. He explains that most brand building tends to be consumer-oriented, whereas his approach is unique in focusing on potential buyers of the businesses. Ted advises aspiring entrepreneurs to be ready for constant change, to outthink problems before throwing money at them, and to balance focusing on the present tasks while also keeping sight of the broader vision for the company. He also emphasizes the importance of maintaining health, personal wellbeing, and family relationships alongside the demanding pace of running a business.

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