The Manager’s Playbook 067: Mauricio Ruiz - Jessie Reyez, Mad Ruk, Artist Management, Music Business & Building The Playbook
The Manager's Playbook17 Touko

The Manager’s Playbook 067: Mauricio Ruiz - Jessie Reyez, Mad Ruk, Artist Management, Music Business & Building The Playbook

How did Mauricio Ruiz go from managing artists to building one of the music industry’s most trusted insider podcasts?

In this live, in-person episode of The Manager’s Playbook, the script gets flipped. Mauricio Ruiz sits on the other side of the interview to talk through his journey from film, door-to-door sales, and co-founding Mad Ruk Entertainment to managing Jessie Reyez and eventually building The Manager’s Playbook, moderated by Donavan Brown.

Mauricio breaks down the early lessons that shaped him: how music videos became artist marketing, why relationships matter more than people think, what it took to help build Jessie Reyez’s early momentum, and how “Figures” led to major label attention before the team chose Island Records.

He also gets into publishing, ownership, sales skills, team building, independent artist strategy, and why stepping away from management allowed him to build his own IP.

This episode is for artists, artist managers, aspiring music executives, creatives, and anyone trying to understand how the music business really works.

Simply put, a conversation like this doesn't come cheap.


Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Sundays @ 10am ET

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