From Attention to Commercial Opportunity: The Role of Social Media in Securing Brand Deals
Drop us a message! Brand partnerships in the creator economy aren't just about follower counts, they're about fit, trust, and long-term credibility. Get it wrong, and you risk the one thing that makes...
25 Touko 9min
From the UK to the US: How to Adapt Your Brand's Tone and Content for a New Audience
Drop us a message! Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do. In this episod...
11 Touko 8min
REWIND: UGC, Influencer Marketing, and Creative Social Media Direction
Drop us a message! In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next....
4 Touko 9min
Aligning Social Campaigns with Empathy to Drive Real Engagement
Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagemen...
27 Huhti 9min
REWIND: How to Grow your Online Community and Development of Human First Marketing
Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s RE...
20 Huhti 10min
How to Turn Marketing Data into Stories That Drive Action
Drop us a message! In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not j...
13 Huhti 9min
How Marketing Helps Founders Raise Investment and Build Investor Trust
Drop us a message! In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytellin...
6 Huhti 8min
