#95: Scaling construction SaaS: the definitive marketing playbook

#95: Scaling construction SaaS: the definitive marketing playbook

In this episode, Ryan sits down with Jamie, Rocket SaaS's Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually work to the content formats that convert, this is the Rocket SaaS construction marketing playbook laid bare. If you run, found, or market a construction SaaS business and you are not getting the pipeline results you want, this episode will tell you exactly why and what to do about it.

Takeaways:

  • Meta consistently outperforms LinkedIn for reaching construction audiences, and the reasons why are simpler than you think
  • Leading with the problem rather than your features or your AI capabilities is the single biggest lever in construction SaaS marketing
  • Construction buyers are sceptical by nature, and user-generated content from real construction professionals is the fastest way to build trust
  • Short selfie-style videos from happy customers on site will outperform polished brand content almost every time
  • Avoid SaaS language entirely and learn how construction people actually describe their own problems
  • Competitive comparison campaigns work particularly well in construction, and being bold about naming the big incumbent pays off
  • Planning application data is a powerful and underused intent signal that can tell you exactly when a company is about to need your platform
  • Construction SaaS translates well internationally, but nail one market first before expanding

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Jaksot(103)

#103: How to create great ads that convert on LinkedIn & Meta

#103: How to create great ads that convert on LinkedIn & Meta

In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets...

14 Heinä 48min

#102: Founder-led sales: why you'll always outsell your own salespeople

#102: Founder-led sales: why you'll always outsell your own salespeople

In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the foun...

7 Heinä 12min

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining....

30 Kesä 23min

#100: The Greatest Hits

#100: The Greatest Hits

Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like ...

23 Kesä 24min

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on redu...

16 Kesä 31min

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out ...

9 Kesä 40min

#97: Content audit revealed: what we're changing at Rocket SaaS

#97: Content audit revealed: what we're changing at Rocket SaaS

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-...

2 Kesä 25min

#96: 10 ways to find out what your ICP actually wants

#96: 10 ways to find out what your ICP actually wants

In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's enti...

26 Touko 17min

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