The Business of Watches [026] Christopher Ward CEO Mike France

This week on The Business of Watches, we're talking to the head of what's now the largest U.K.-based watch brand, Christopher Ward. Under the direction of Chief Executive Officer Mike France, the Swiss-made, approachable-priced watchmaker has enjoyed outsized growth in recent years, due in part to popular and surprising releases like its Bel Canto chiming watch and its commitment to keeping prices in check.

But first, we're joined by Hodinkee Senior Editor Mark Kauzlarich to talk about the Audemars Piguet X Swatch Royal Pop collaboration and its launch day, which certainly didn't go according to plan at some locations where massive crowds overwhelmed staff and security and forced store closures.

Show Notes:

1:30 Mark Kauzlarich
1:50 Royal Pop (Swatch)
2:40 Hands-On: The Swatch x Audemars Piguet Royal Pop (Impressions, Live Photos, And More) (Hodinkee)
3:30 Sotheby's Sale of the Audemars Piguet 'Grosse Pièce' Shatters Records, Becomes By Far Most Expensive Audemars Piguet At $7,736,000
8:00 Royal Pop Sales Resume After Launch Rush For Audemars Piguet X Swatch Collaboration Forced Store Closures (Hodinkee)
12:05 Watch Spotting: The Watches Of Super Bowl LX (Hodinkee)
16:48 Our Story (Christopher Ward)
17:28 Christopher Ward showrooms
20:39 Windup Watch Fair
22:10 Christopher Ward Forum
26:30 How Christopher Ward Became a £100m Watch Brand (Esquire)
28:29 Mike Pearson (Christopher Ward)
36:41 The Christopher Ward 'C63 True GMT' Adds A Local Jumping Hour Hand GMT To The Lineup (Hodinkee)
44:50 Business News: Christopher Ward To Roll Back U.S. Tariff Price Hit By 29% With Corporate Structure Shift (Hodinkee)
48:47 Business News: Rolex And Cartier Are In Another League – A Deep Dive On The Pains And Gains In Morgan Stanley's "Swiss Watcher" Report (Hodinkee)
49:50 Introducing: The Christopher Ward C12 'Loco' (Live Pics) (Hodinkee)
52:53 Introducing: Christopher Ward Overhauls The Sealander Line With Design Refinements And Upgrades
56:26 Trump tariff refunds begin but consumers likely to miss out (BBC)
1:01:57 In-Depth: How One Chiming Watch From Christopher Ward Turned The Watch World On Its Head

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