# 192 - The Incredible AgriWebb Story – Part 2 with Co-Founder, John Fargher

# 192 - The Incredible AgriWebb Story – Part 2 with Co-Founder, John Fargher

In Part 1, John Fargher took us back to the beginning, exploring the early days of AgriWebb and the farming families who backed a young ag tech company long before the rest of the industry could see what it would become. If you haven't listened to that one yet, we recommend starting there.

In Part 2, the story gets bigger.

Because beneath the global partnerships and the rapid growth, this episode is really about how farming families move from recording the past to actually getting ahead of it.

At the centre of it all is still the farm business itself. The producer who knows their country better than anyone but is making critical decisions without the right information in front of them. The family navigating rising expectations around data, sustainability, succession, and performance, often without the tools or support to do it confidently.

John talks openly about the gap between what is possible and what most farming families are actually doing, and how AgriWebb's direct to farm model is closing that gap every day. Their collaboration with Figured takes it even further, finally connecting the operational and financial picture of a farm business in one place, so that the decisions being made on the ground are backed by the numbers that matter.

In this episode, we explore:

  • How AgriWebb's two-part business model works and why the enterprise model is unlocking value for farmers in ways the industry has never seen before
  • The Sainsbury's and ABP partnership, six years in, 500+ farms, and results th

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# 193 - The 3 BIG Mistakes Grain Growers Are Making And What It’s Costing, with Market Check Leaders, Brett Stevenson & Nick Crundall

# 193 - The 3 BIG Mistakes Grain Growers Are Making And What It’s Costing, with Market Check Leaders, Brett Stevenson & Nick Crundall

There’s an old saying that uncertainty creates opportunity.  But if you're a grain grower right now, uncertainty can also create confusion, hesitation, and some pretty costly decisions.  Over the past...

5 Kesä 1h 3min

# 191 - The Incredible AgriWebb Story – Part 1 with Co-Founder, John Fargher

# 191 - The Incredible AgriWebb Story – Part 1 with Co-Founder, John Fargher

John Fargher grew up on a remote family station in the Northern Flinders Ranges, where distance, drought, hard work and innovation were simply part of life.  He saw first-hand how quickly farming can...

8 Touko 59min

# 190 - Are Your Business Structures Impeding Your Farm Business’s Success? with Andy Fenton

# 190 - Are Your Business Structures Impeding Your Farm Business’s Success? with Andy Fenton

A good season can hide a lot. So can a strong balance sheet. But performing well on the surface does not always mean the business is built on the right foundation.  Risk builds quietly. Options narrow...

24 Huhti 1h 12min

# 189 - Fertiliser & Fuel Prices: How to Lead Through This New Economic Uncertainty with Tracy Secombe & Sam Johnsson

# 189 - Fertiliser & Fuel Prices: How to Lead Through This New Economic Uncertainty with Tracy Secombe & Sam Johnsson

Are you concerned by the uncertainty surrounding increased fuel prices?     Is the current global turmoil challenging your view on how to best navigate this season?    The biggest risk right now is no...

10 Huhti 52min

# 188 - Knowing Your Numbers How to Build A Stronger Farm Financial System with Jayne Walsh, Tim Fowler, Renee Nicholls, and Bec Balfour

# 188 - Knowing Your Numbers How to Build A Stronger Farm Financial System with Jayne Walsh, Tim Fowler, Renee Nicholls, and Bec Balfour

This week, Sam Johnsson hijacks the podcast while I’m off on a skiing holiday in Austria and he takes on a topic that might not sound flashy, but can quietly change everything in a farm business: buil...

26 Maalis 42min

# 187 - Legacy Isn’t Land: Rethinking What Succession Success Looks Like with Mike Stephens

# 187 - Legacy Isn’t Land: Rethinking What Succession Success Looks Like with Mike Stephens

Selling the family farm can feel like the ultimate failure. For a lot of farming families, it can carry guilt, grief, and the sense that something precious has been lost.     But Mike Stephens challen...

12 Maalis 49min

# 186 - An Overheated Stock Market Crash in 2026? How to Get Ready with Terry Tran

# 186 - An Overheated Stock Market Crash in 2026? How to Get Ready with Terry Tran

As we step into 2026, there’s a lot of noise out there.    Geopolitical tension. AI hype. Market highs. Media drama.    And if you’re a farm owner trying to make steady, strategic decisions in the mid...

26 Helmi 42min

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