11: The Growing Importance of Live Streaming in Hollywood with Social Producer Roberto Quinn

Today we’re discussing a different side of live streaming, and that how live streaming is being used by the entertainment industry to augment TV shows, market movies, take people backstage at events, and help celebrities grow their audiences. My guest is Roberto Quinn, who is a social producer out in Hollywood. It is his job to help entertainment companies and celebrities plan and produce their social strategies, and that often includes live streaming.

Roberto and I talk about the growing trend of what is called the second screen experience and why live streaming in being used more and more in Hollywood.

We also discuss:

• What makes a good live streaming show – is it the equipment? The talent? The content?
• How to select talent; what to look for
• The role of a social producer
• Why many shows are missing out by pre-taping behind the scenes or sit-down shows with the cast (hint: live streaming adds a sense of urgency)
• The ways producers can get viewers involved in the show
• The important of addressing viewers more informally

Key Quotes:

“Viewer interaction should be a core part of a live streaming show, not an afterthought”

“Shows don’t need to be overly produced, but even if they’re done with a cell phone and a selfie-stick, it’s important that they still have a bit of structure and provide clear value to the audience.”

“Don’t belittle the audience. These days there’s no added value in simply slapping a viewer’s Twitter handle and a comment up on the screen and not acknowledge or interacting with it. Integrating the viewer at home is essential. Allow viewers to actually shape the contents of the show.”

Mentioned in the Episode:

The Talking Dead

Integration Tools:

• Tagboard
• Megaphone

Second screen experience is a growing trend

Guest: Roberto Quinn

Instagram @robertoquinn

Website: http://www.quinnsocial.com/

Email: roberto@quinnsocial.com

Disclaimer:

The views expressed by our guest today are not necessarily
those of The Meet Group. Today’s discussion also includes
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 which are subject to
risks and uncertainties that may cause actual results to differ.
More information is contained in our SEC filings. We caution
you against placing undue reliance on these statements and
disclaim any intent or obligation to update them.