340. Lauren Makler, Co-Founder & CEO of Cofertility

Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.

Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.

In this episode, we discuss rethinking fertility care through human-centered design.

We also cover:

Building a two-sided fertility marketplace
Scaling in an emotionally complex category
Addressing egg freezing's age and cost gaps

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Website: www.cofertility.com

Careers: www.cofertility.com/careers

Instagram: https://www.instagram.com/cofertility

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:14) The insight

(04:41) Personal story

(06:56) Broken system

(08:24) Marketplace dynamics

(11:37) Split vs. Keep programs

(13:05) Company scale

(15:33) Operational logistics

(18:11) Demand channels

(21:29) Building trust

(23:47) Platform ambition

(25:53) AI automation

(28:28) What's next

(29:27) Conclusion

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