Lab Grown vs Natural Diamonds, The Future of Engagement Rings & Building Ring Concierge with Nicole Wegman

On today’s episode, I’m joined by Nicole Wegman, founder of Ring Concierge, to talk about the evolution of the diamond industry, lab grown vs. natural diamonds, engagement ring trends, and how she built one of the most recognizable fine jewelry brands from the ground up. Nicole breaks down the biggest misconceptions around lab grown diamonds, why engagement rings are getting bigger, the most popular diamond shapes right now, and how consumers are shifting their buying habits. We also dive into how she started Ring Concierge with just $2,000, scaled the business through Instagram before paid marketing, and disrupted a male-dominated industry by creating a more modern, fashion-forward jewelry experience for women. Nicole opens up about entrepreneurship, hiring, mistakes she’s made along the way, influencer marketing, luxury investments that actually hold value, and what it takes to build a lasting brand in a $90 billion industry. Whether you’re shopping for an engagement ring, love jewelry, or are interested in building a business, this episode is packed with insight. Enjoy!

To connect with Ring Concierge on Instagram, click HERE.

To shop Ring Concierge, click HERE.

To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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