Why Most PE-Backed Companies Are Invisible to AI Search

Why Most PE-Backed Companies Are Invisible to AI Search

In this episode, Alex Rawlings speaks with Shiv Narayanan, CEO of How to SaaS, about how private equity firms can use marketing and AI as value creation levers. They discuss why many B2B companies underinvest in marketing, how AI is changing buyer behavior, and why brand authority and content are becoming critical for growth. Timestamps 00:03 – Introduction to Shiv Narayanan and How to SaaS01:55 – Common marketing mistakes in PE-backed businesses04:15 – Finding the right marketing strategy an...

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Jaksot(213)

How to manage the priorities between the executive team and the investor

How to manage the priorities between the executive team and the investor

In this episode of the Raw Selection Private Equity Podcast, Alex Rawlings speaks with Christina Haxton about the relationship between private equity firms and portfolio company leadership teams. The...

19 Touko 30min

The Hidden Mistakes Killing PE Value (And How to Fix Them)

The Hidden Mistakes Killing PE Value (And How to Fix Them)

Episode Summary Paul Brennan, PE-backed CFO, shares lessons from exiting Lindsay Precast (sold to The Jordan Company), covering exit prep, value creation, and integration. ⏱️ Key Timestamps 00:00 – I...

12 Touko 17min

From Founder to Three Exits Building a Services Company and Selling to Private Equity

From Founder to Three Exits Building a Services Company and Selling to Private Equity

In this episode, Alex Rawlings speaks with Robert Irving, CEO of Buffalo Growth Partners. Robert shares his journey from building and selling a fire & life safety business to scaling within private eq...

5 Touko 24min

A different approach to Private Equity with Michael Arrieta

A different approach to Private Equity with Michael Arrieta

Guest: Michael Arietta Host: Alex Rawlings 🕒 Key Timestamps 00:00 – Intro Overview of Garden City Equity’s long-term, people-first model. 00:40 – Biggest PE Mistake Short-term thinking (IRR focus)...

28 Huhti 18min

How to Drive Organic Growth in a Private Equity Backed Company

How to Drive Organic Growth in a Private Equity Backed Company

Alex Rawlings speaks with Nigel Green on why private equity firms struggle with organic growth and how better hiring, faster execution, and customer focus can unlock value. ⏱️ Timestamps & Key Takeawa...

21 Huhti 36min

How to Double EBITDA in 3 Years The Multi-Unit Retail Playbook

How to Double EBITDA in 3 Years The Multi-Unit Retail Playbook

Alex Rawlings speaks with Jeff Helfgott, CEO of Boardroom Salon, about scaling PE-backed multi-unit businesses. They discuss talent strategy, retention, resilience, and how to turn operational fixes i...

14 Huhti 37min

The investing strategy in the franchising and multi-unit retail sector

The investing strategy in the franchising and multi-unit retail sector

Mike Esposito shares his journey from a 30-year career at Goldman Sachs to co-founding Franchise Equity Partners, highlighting their differentiated approach to private equity through franchising and m...

7 Huhti 28min

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