The Clipping Strategy Every Brand Will Copy

The Clipping Strategy Every Brand Will Copy

Neil and Eric break down why clipping is taking over B2B tech media, why horizontal videos may outperform vertical content on X and LinkedIn, and how companies like Ramp, Lovable, and Replit are building content factories for distribution. They also unpack Google’s latest AI SEO guidance, including why traditional SEO still matters for GEO and AEO, plus the biggest AI SEO myths marketers keep falling for. Key Takeaways:• Why clipping is becoming the B2B content meta• Horizontal vs vertical video debate for engagement• Google confirms SEO still matters for AI search Chapters:(00:00) Clipping Takes Over Tech Media(01:39) Engineering Content For Clipping(02:45) Horizontal vs Vertical Video Debate(09:41) Google’s AI SEO Guidelines(11:25) Non-Commodity Content Explained(16:42) AI SEO Myths And GEO Hacks(20:09) Marketing A Beverly Hills Home(21:21) Pinterest And Vibe Marketing

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Why The OpenClaw Founder Spent $1.3M on AI Tokens

Why The OpenClaw Founder Spent $1.3M on AI Tokens

Neil and Eric break down OpenClaw founder Peter Steinberger’s $1.3M AI token spend and what it reveals about lean AI startups, automation, and scaling with minimal payroll. They discuss Hermes vs Open...

26 Touko 14min

The AI Search Strategy That Actually Works

The AI Search Strategy That Actually Works

Neil and Eric break down why AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews heavily cite listicles, why Google is cracking down on self-published SEO listicles, and how AI-g...

25 Touko 21min

Neil Patel Gets 57x More Leads From LinkedIn Than X

Neil Patel Gets 57x More Leads From LinkedIn Than X

Neil and Eric unpack how to measure the real value of an X account beyond views, why LinkedIn drives 50x more leads for Neil, and the trap of chasing audience capture instead of revenue. They dig into...

21 Touko 27min

How To Send 1 Million Emails For $100/Month

How To Send 1 Million Emails For $100/Month

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

20 Touko 15min

CEO Warns: SEO Traffic Will Be Zero?

CEO Warns: SEO Traffic Will Be Zero?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

19 Touko 18min

How to Get Ahead of 99% People in Podcasting

How to Get Ahead of 99% People in Podcasting

Neil and Eric break down the etiquette of podcast collaborations, why giving raw recordings drives reach, and how a give-to-get mindset shapes long-term wins. They share lessons from speaking at the S...

18 Touko 30min

Why One-Person Teams Win

Why One-Person Teams Win

Neil and Eric break down the rise of one-person startup teams, Coinbase’s “pod of one” model, AI-native company structures, and how AI agents are reshaping product, marketing, and service businesses. ...

14 Touko 20min

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