Manduka: Peter Sterios

Manduka: Peter Sterios

Peter Sterios discovered yoga by accident when he was in college, and wound up—also by accident—launching a multimillion-dollar business around it. He used yoga to ease neck strain and loosen his hamstrings, but eventually became a serious practitioner and teacher, running his own studio in central California. In the late 1990’s, before the proliferation of yoga brands, Peter came across a mat that was thicker and more durable than any he’d seen. He anticipated there would be growing demand for quality yoga gear, and decided to take a risk: ordering $25,000-worth of mats to store in his garage and sell to yoga studios and students. Over the years, he grew the business by targeting prominent yoga teachers who became IRL influencers, effectively spreading the mat by spreading the mat. Despite early cash flow issues and many personal challenges, Peter helped grow Manduka into one of the best known yoga accessory brands in the U.S.


This episode was produced by Kira Wakeam, with music by Ramtin Arablouei.

Edited by Neva Grant, with research help from Katherine Sypher.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(803)

Advice Line with Tariq Farid of Edible Arrangements

Advice Line with Tariq Farid of Edible Arrangements

Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new industry w...

6 Marras 202550min

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

In 2010, software engineer Natalie Gordon was pregnant– and fed up with the overwhelming baby aisles in big box stores. So she quit her computer job to code the registry she wished existed. No pink-a...

3 Marras 20251h 7min

Advice Line with Niraj Shah of Wayfair

Advice Line with Niraj Shah of Wayfair

Wayfair co-founder Niraj Shah joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs about how to bet on themselves – and define themselves to consumers. Plus, Niraj exp...

30 Loka 202544min

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-pa...

27 Loka 20251h 12min

Advice Line with John Zimmer of Lyft

Advice Line with John Zimmer of Lyft

Lyft co-founder John Zimmer joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, John talks about his recent decision to step away from the company he founded in 201...

23 Loka 202550min

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.The Gaines’ TV show Fixer Upper became a cultural obs...

20 Loka 20251h 33min

Advice Line with Stacy Madison of Stacy’s Pita Chips

Advice Line with Stacy Madison of Stacy’s Pita Chips

Stacy’s Pita Chips co-founder Stacy Madison joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Stacy talks about her hard-won experience of knowing when to st...

16 Loka 202554min

Faherty Brand: Alex and Mike Faherty.  How Jersey Shore + Manhattan Chic grew to 80 stores.

Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– launching wholesale, retail, and online, pretty much at the same time. Investors said it was outdate...

13 Loka 20251h 13min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
herrasmieshakkerit
rss-neuvottelija-sami-miettinen
rss-h-asselmoilanen
rahapuhetta
rss-rahamania
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-laakispodi
sijoituspodi
rss-porssipuhetta
rss-markkinointitrippi
rss-merja-mahkan-rahat
rss-sisalto-kuntoon
rss-inderes