‘Las Vegas’ lights don’t shine here:’ Tourism placemaking in the Historic Westside

https://doi.org/10.1080/14616688.2025.2584356

Abstract

This study focuses on Las Vegas’ Historic Westside and analyzes how prolonged historical geographies of segregation shaped the area’s tourism present and future. Throughout the first half of the twentieth century, railway and highway development adjacent to this neighborhood led to redlining and discriminatory practices. While the area experienced a cultural and economic revival in the mid-twentieth century—with Jackson Street being nicknamed ‘The Black Strip’—it later faced decline and exclusion from the city’s tourism economy due to systemic racism. While research has explored revitalization processes in Black communities, few works have specifically examined their role as destinations. We conducted a qualitative study among Westside residents, small business owners, politicians, and activists to uncover tourism placemaking processes. Moreover, we analyzed archival material, such as newspaper articles, oral histories, and public documents from the City of Las Vegas. While community members expressed their desire to share their rich Civil Rights history and cultural heritage with tourists, they acknowledged the area’s socioeconomic challenges as an obstacle. On the one hand, territorial stigmatization causes tourists to be discouraged from visiting the area due to incorrect perceptions about crime and violence. On the other hand, revitalization strategies that could improve the area’s reputation and attract more visitors might result in harmful forms of gentrification and enhance undesirable kinds of ‘poverty tourism.’ One of this work’s main contributions is the analysis of the relationship between a difficult past and a tourism-oriented future, heard in the voices of those who are often ignored but directly affected by planning strategies and policies. Our findings aim to encourage both academics and professionals working with communities that experience spatial racism to undertake a historical geography approach rooted in decolonial and Critical Race Theory. In line with recent research on Black travel and regenerative tourism, this study advocates for a shift in power dynamics that focuses on inclusion, co-governance, and participatory practices.

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