TikTok Is Still Music Discovery, But the Money Is Moving Behind Closed Doors
Making a Scene Presents29 Touko

TikTok Is Still Music Discovery, But the Money Is Moving Behind Closed Doors

Making a Scene Presents - TikTok Is Still Music Discovery, But the Money Is Moving Behind Closed Doors
TikTok Is Not Your Fanbase. It Is a Discovery Tollbooth.

For the last few years, the music industry has sold artists a simple dream. Post the right clip on TikTok. Catch the algorithm at the right moment. Get a sound moving. Watch the streams roll in. Maybe a label calls. Maybe a playlist adds you. Maybe lightning hits.

That dream was not fake. TikTok really did change music discovery. A song could come from a bedroom, a garage, a tiny studio, or a laptop on a kitchen table and suddenly land in the ears of millions. That was powerful. For independent artists, it felt like a crack in the old wall. You no longer had to beg radio programmers, label scouts, or magazine editors to let you into the room. You could kick the door open with a 20-second clip.

But here is the part artists need to understand now. TikTok is still music discovery, but the money is moving behind closed doors.

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