Podcasts Hit U.K. Prime-Time 📺, News From Podcast Show London, & More

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Today in the business of podcasting:

A roundup of all the top stories from The Podcast Show London last week.
New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.
The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.
A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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