Why Your Business Should Be on YouTube (Even If Nobody Watches) | Trevor Baker

Why Your Business Should Be on YouTube (Even If Nobody Watches) | Trevor Baker

Trevor Baker built one of the most respected YouTube agencies in the world starting from a roach-infested apartment in New York - editing videos for $20 a pop.

A LinkedIn message changed his trajectory: One conversation turned into a coffee meeting, which turned into a business partnership, which turned into even more partnerships. That gave Trevor the proof he needed that he could build something real in the media space.

He went all in on Astra Media, and the company hasn't stopped since.

In the episode, we talked about:
→ Why most businesses are completely wrong about what YouTube is for
→ The YouTube feature in beta right now that Trevor calls the most exciting update in recent history
→ How the marketing funnel has shifted, and why organic content matters more than ever
→ What two core values Trevor hires and fires by
→ Why a 50 million-follower TikTok account isn't clearing six figures, and what that tells you about platform strategy

The real ROI of YouTube isn't what happens in year one… It's looking back in year three and thinking, "We should have started this earlier."

Trevor, thank you for the energy and the honesty you always bring. Love you dude!

*Chapters*
0:00 - Introduction and How Trevor and Dillon Met
2:45 - Their Shared Business Journey and the Coffee Meeting That Started It
5:40 - Five Years of "Absolute Hell" in Insurance
8:00 - The Phone Call That Brought Trevor Into Media
11:00 - Learning to Reap What You Sow (Faith and Patience in Business)
15:00 - Astra's Two Core Values: Great Work Consistently and Own It
22:00 - Building an Accountability Chart (Not a Hierarchy Chart)
25:00 - The Difference Between Being Honest and Being Open
32:00 - Fake Grinding vs. Actually Working: The Productivity Trap
37:30 - YouTube 101: Why Every Business Needs to Be There
44:30 - How the Marketing Funnel Has Completely Changed
48:30 - Trevor's Most Surreal Moment: Producing Marshawn Lynch's Show
52:45 - Dynamic Brand Insertion: YouTube's Most Exciting New Feature
59:00 - Live Streaming on YouTube: Worth It or Not?
1:07:00 - Where to Start on YouTube (The Realistic Version)
1:10:00 - Stop Overproducing: Make It for People, Not Production Budgets
1:14:00 - Why YouTube Is Still the Most Monetizable Platform on Earth
1:15:50 - Where to Find Trevor and Astra Media

*Connect with Trevor*
www.youtube.com/@tegbaker
https://www.linkedin.com/in/tegbaker42/
https://www.astramedia.co/


Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.


*Connect with Dillon*
https://www.instagram.com/thedillonenglandshow/
https://twitter.com/imdillonengland
https://www.linkedin.com/in/dillonmengland/
https://www.facebook.com/dillon.england.5

*Sponsor — Broadcast Brew (Low-Acid Coffee)*
Order our LOW ACID COFFEE “THE BROADCAST BREW”
Thank you to Cool Beans Coffee Brewery for your partnership.
https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend

*ABOUT THE DILLON ENGLAND SHOW*
Authentic conversations with interesting people across personal growth, entrepreneurship, and lifestyle — direct, faith-forward, Detroit grit.

Subscribe for full conversations and weekly clips.

Share this with someone on your leadership team.

Comment your biggest takeaway.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(84)

He Builds Software That Reads Your Car's Data 250 Times a Second | Dave LT

He Builds Software That Reads Your Car's Data 250 Times a Second | Dave LT

Dave LT works with a company that pulls data from connected cars to make roads safer: Compass IoT.He grew up in a small corner of Australia, watching the rest of the world through a TV screen and assu...

19 Kesä 50min

Is This The Best Pastry Shop in Michigan? | Bobby Blake | Bobby Blake

Is This The Best Pastry Shop in Michigan? | Bobby Blake | Bobby Blake

Most people know Blake's from the cider mill out in Armada, MI.Five years ago, Bobby Blake took that heritage and launched Bakehouse 46. Today they have six locations across Metro Detroit, from Ann Ar...

12 Kesä 24min

You Only Get 18 Summers... | George Rivera

You Only Get 18 Summers... | George Rivera

At the peak of George Rivera building his company, he was practically printing money, but was working 90 hours a week and hating life.The business had everything. His family got what was left.He had t...

5 Kesä 47min

"Overnight Success" Is Usually 15+ Years of Invisible Work | Manager Jon

"Overnight Success" Is Usually 15+ Years of Invisible Work | Manager Jon

Manager Jon has worked with TikTok, brokered KSI fights, built podcast studios, and managed some of the biggest creators on the internet.But that's only half of it, the version everyone sees.He’s spen...

22 Touko 1h 13min

Why Price Doesn't Matter (And What Actually Does) | Daniel Russell

Why Price Doesn't Matter (And What Actually Does) | Daniel Russell

Daniel Russell is VP of National Sales at Trion Solutions, one of the fastest-growing PEO companies in the country. He’s been in sales for over 26 years and he helps businesses manage payroll and HR f...

15 Touko 1h 4min

He Did 1,200 Guest Appearances, Then He Turned It Into a Business | Mike C-Roc

He Did 1,200 Guest Appearances, Then He Turned It Into a Business | Mike C-Roc

At 40, Mike “C-Roc” Ciorrocco had everything most people chase.He went on a self-discovery journey, started surrounding himself with mentors who had what he wanted, and made one commitment: getting on...

10 Huhti 47min

The CEO Who Built a Cybersecurity Company Without Knowing IT | Matt Loria

The CEO Who Built a Cybersecurity Company Without Knowing IT | Matt Loria

Matt Loria built a top-tier cybersecurity and IT firm without a single tech degree or certification.Back when he and his brother ran a computer recycling business, they went repeatedly through IT prov...

27 Maalis 40min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
leadcast
herrasmieshakkerit
vapauta-supervoimasi-podcast
rss-rahamania
rss-porssipuhetta
asuntoasiaa-paivakirjat
rss-inderes-femme
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-yritys-ja-erehdys
rss-viisas-raha-podi
rss-uskalla-yrittaa
rss-perho-rajoilla
rss-inderes
rss-porssipodi