Inside the Playbook: Matt Hansen on TikTok Hooks That Drive Streams

Inside the Playbook: Matt Hansen on TikTok Hooks That Drive Streams

Matt Hansen joins Mauricio Ruiz on The Manager’s Playbook to break down how independent artists can make content that actually moves the music.

Matt explains how he built a short-form content system around TikTok hooks, emotional targeting, teaser windows, and fan data, including writing 15 hooks per song with his managers and focusing on the first 2-3 seconds of every video.

He also shares how he built a 300K-400K SMS/email fan list through Laylo, pre-saves, tour pre-sales, and a “text me” number in his Spotify bio, helping create a reliable first-day streaming baseline without depending only on playlists or the algorithm.

This conversation is for independent artists, managers, music marketers, and aspiring music executives who want to understand how content strategy, direct fan data, and emotional storytelling can turn attention into real career leverage.

Simply put, a conversation like this doesn't come cheap.


Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/


Listen to the full episode here -

Spotify: https://open.spotify.com/episode/54E4CbJCx5Mc7tKAlwIySp?si=Vg5LiESwTBWKYKRsO6usiA


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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Inside the Playbook: Gustavo Lopez on Why the Biggest Record Deal Can Cost You the Most

Inside the Playbook: Gustavo Lopez on Why the Biggest Record Deal Can Cost You the Most

A big record label advance might look like a great deal, but what happens when the money has to be recouped?In this conversation on The Manager’s Playbook, Mauricio Ruiz sits down with veteran music e...

5 Marras 18min

Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music

Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music

Latin music is selling out stadiums and reaching audiences around the world. So why is corporate America still struggling to recognize its full potential?In this conversation on The Manager’s Playbook...

3 Marras 12min

The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)

The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)

Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the industry still playing catch-...

1 Marras 1h 44min

Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy

Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy

Before influencer marketing became a billion-dollar industry, Edgar Cutino was already building a business around viral creators.In this clip from The Manager's Playbook, Mauricio Ruiz sits down with ...

31 Loka 22min

Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise

Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise

How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino...

29 Loka 23min

Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'

Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'

Are record labels holding artists back from success?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, for an unfiltered conversation about music i...

27 Loka 18min

The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist management, and what it r...

25 Loka 1h 47min

Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success

Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success

What makes country music one of the strongest genres for developing artists and building long-term careers?In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of ...

24 Loka 10min

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