#113 - Platform Ethics & a Changing Writing Landscape w/ Matt Lombardo

In this episode of Deep Cover, Omar sits down with Matt Lombardo, veteran sports journalist and founder of Between the Hashmarks. Together, they dive deep into the rapidly shifting landscape of independent publishing, platform ethics, and how creators can build sustainable audiences in an increasingly turbulent digital world.

Inside the episode:

The Substack Exodus: Matt opens up about his calculated decision to migrate his massive subscriber base away from Substack, breaking down the crucial intersection of value and values. From platform fees to the platforming of hate speech, Matt explains why he drew a line in the sand.
The Beehiiv Model: How alternative platforms like Beehiiv are reshaping the independent media landscape by offering better infrastructure and dynamic ad monetization that respects both free and paid subscribers.
The Looming Threat of "Google Zero": With Google pivoting heavily into AI Overviews, Omar and Matt discuss the terrifying reality facing digital publishers, the death of traditional SEO, and the urgent need for a direct-to-consumer newsletter model.
AI: Tool vs. Crutch: A candid conversation on how journalists can ethically use AI as a brainstorming partner and developmental assistant without sacrificing human craft and integrity.

A special thanks to Matt for joining me. Make sure to check him out below

Between the Hashmarks on Beehiiv

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Thanks for listening to Deep Cover!

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