Series 5, Episode 7 - "Positive Deviant." Sophy Norris in conversation with Nonie White, Positive Psychology Practicioner

In this Episode, we are channelling positivity, something we could all do with in such a chaotic world.

Nonie White, former documentary Director, turned Founder, turned ICF ACC Executive Coach and accredited Positive Psychology Practitioner. She is a BAFTA-nominated storyteller who works with the science of flourishing to help ambitious entrepreneurs step into their next level of leadership and impact. Her clients are award-winning founders scaling service, tech, and product-based businesses. And Nonie helps ambitious - dangerous women - lead powerfully, calmly, and sustainably by building unshakeable performance, confidence and leadership from who they are at their best.

She has co-authored the Forbes-featured report, The True Cost of Female Entrepreneurship, the result of interviews with hundreds of women, and that showcases patterns that lead to burnout or breakthrough. What separates those who thrive is not more strategy. It is deeper self-knowledge and stronger internal foundations.

In this podcast our host Sophy speaks to Nonie about what drives her, how positive psychology has helped her, and how this evidence-based practice helps the leaders she coaches. They discuss some of the biggest issues facing entrepreneurial women as we ride this period of immense business transition, including:

• Getting to know ourselves better and how that shapes our lives and taking the appropriate action.
• Understanding what makes us thrive.
• Radically putting ourselves as the centre of our own lives
• If psychology is getting us to 0% (even) then positive psychology is getting us to +5%
• Understanding who we are at our best and not performing a version of ourselves.
• Just knowing our character strengths means we perform 9% better, and if act on then we can perform 18% better.
• Entrepreneurship is one of the most challenging things we can do, and when we are women, which comes with a new set of challenges.
• It is important to experience joy at work, and to know we do not have to be our thoughts.
• Successful female entrepreneurs rewrite the rules and do things differently. They flourish despite the challenges, and they get better results. These are the Positive Deviants.
• And there is an emerging blueprint to do things differently (The True Cost of Female Entrepreneurship is linked below)

Links:

Nonie White LinkedIn
Sophy Norris LinkedIn
The Alligator Pi Agency LinkedIn
Nonie's Website
Nonie's Leadership Test
VIA Institute Character Strengths
The True Cost of Female Entrepreneurship
Martin Seligman
Barbara Fredrickson
Emmie Faust LinkedIn