Part 2: The Business of Woo (with Rachel White)

Rachel White is back on A Psychic’s Story for Part 2 of this candid conversation exploring the business side of spirituality. In this episode, Nichole and Rachel move deeper into the realities of visibility, social media, audience growth, burnout, boundaries, authenticity, and what it actually takes to sustain intuitive work over time. Together, they explore the emotional and energetic realities of running a spiritual business in the modern world — including the pressure to constantly create content, comparison culture, the myth of overnight success, and the importance of consistency and real human connection. In this episode, Rachel shares: Why consistency matters more than instant success. The emotional challenges of visibility and social media. Burnout, boundaries, and maintaining authenticity. Why sustainable growth takes time and trust. The importance of community and word-of-mouth connection. What people misunderstand about spiritual entrepreneurship. This conversation is an honest look at the realities of building something sustainable within the spiritual space. To learn more about Rachel, listen to her podcast The Skeptical Shaman wherever you get your podcasts or visit her website totemreadings.com. Grab her book The Business of Woo. Support the TOTEM + PUCK HCKY collaboration and use promo code STORY26 for 15% off. To connect with Nichole, schedule a 1:1 session or join The Psychic Club go to apsychicsstory.com. If you’re interested in the Angelic Academy, you can sign up HERE. If you feel called to do energy healing work and go deeper, Nichole Bigley is leading in-person Energy Healing Retreats & Certifications June 19–21 and October 16–18, 2026. If you’d like to support the podcast, please subscribe to it and/or: FOLLOW @apsychicsstory on Instagram. SIGN-UP to the newsletter for updates. JOIN Patreon for exclusive, ad-free content. LEAVE A REVIEW to help others. This podcast is intended to inspire you on your personal journey to inner peace. Its host, co-hosts or guests are not psychologists or medical doctors and do not offer any professional health or medical advice. If you are suffering from any psychological or medical conditions, please seek help from a qualified health professional. Learn more about your ad choices. Visit podcastchoices.com/adchoices