Finding Hidden Revenue and Building Human Connection: A Conversation with Jimmie Richmond of Banner Health

On this episode of the MGMA Insights Podcast, host Daniel Williams, Senior Editor at MGMA, sits down with Jimmie Richmond, MPH, CHFP, CMPE, CPC, Financial Analysis Consultant at Banner University Medical Center. Jimmie is both a longtime MGMA member and a volunteer on MGMA’s new Human Resources & Compliance Advisory Board.

Daniel and Jimmie explore the modern challenges facing medical practices — from unbilled revenue recovery to workforce shortages, patient access, remote work, and how leaders can weave compassion, communication, and connection into their operations. They also discuss the power of professional community through MGMA’s Book Club and advisory boards, offering listeners actionable insights to strengthen both their teams and their financial performance.

Key Takeaways:

• 1:53 — The “Unbilled Revenue” Problem: Why It Happens & How to Fix It
Jimmie explains how his team identifies root causes of unbilled revenue in the EMR—an issue that directly impacts margins. He highlights the need for cross-functional collaboration between finance, revenue cycle, and providers.

• 5:27 — A Career Built on Connection, Persistence, and Service
From call centers to surgery centers to financial analysis, Jimmie shares how listening skills and empathy became core leadership tools.

• 9:01 — Book Club as Leadership Training: Why MGMA Members Should Join
Daniel and Jimmie discuss how MGMA’s Book Club builds leadership skills, encourages vulnerability, and helps members solve real-time workplace problems.

• 12:55 — Finding Your Place in MGMA: Scholarships, Certification, and Fellowship
Jimmie recounts how MGMA’s education, grants, and benchmarking tools helped advance his career—and how the fellowship journey validated his expertise.

• 18:05 — Why a Finance Professional Joined the HR & Compliance Advisory Board
Jimmie explains how financial analytics intersects with HR and compliance, and why multidisciplinary perspectives matter for better decision-making.

• 20:20 — The Pressures Facing Practices Today: Patient Access, Staff Retention, & Provider Burnout
Jimmie outlines the post-COVID challenges he sees across the system and why compassion must be a core leadership competency.

• 22:13 — Making Remote Work… Actually Work: Tools, Touchpoints, and Trust
As a fully remote financial consultant for a Phoenix-based practice, Jimmie offers tactical advice for communication rhythms, collaboration tools, and building team cohesion from afar.

• 22:54 — How Leaders Can Recruit Talent in a Competitive Landscape
Remote work can widen talent pools—if leaders invest in connection, scheduling discipline, and inclusive communication practices.

Resources Mentioned:

• Jimmie on LinkedIn
• MGMA Book Club (Align the Mind – December Selection)
  Send an email of interest to Daniel Williams - dwilliams@mgma.com
• MGMA Volunteer Opportunities
• MGMA DataDive (Benchmarking Tool)
• MGMA Education & Certification (CMPE & Fellowship)
• MGMA Conferences
  

This episode is sponsored by ModMed.
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