648: (Solo) Why the Best Brands Create Moments, Not Just Products
The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere. I recently came across a concept from one of our course instru...
6 Huhti 7min
647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha
Noura Sakkijha is a third generation jeweler who realized the entire fine jewelry industry was fundamentally broken—built on the outdated idea that men buy diamonds for women, not that women buy the d...
2 Huhti 48min
646: How Jesse Built A $450K/Year Brand Whilst Still Working in the Mines
Most people with a full-time job, 14-hour shifts, and zero business experience don't start a brand — Jesse did, and he's closing in on half a million dollars a year to prove it. After 16 years work...
1 Huhti 32min
645: (Solo) Why Your Email List Is Your Most Valuable Asset in 2026
Email marketing doesn't sound flashy. It's not the newest channel, not the trendiest platform, and it definitely doesn't get the same attention as TikTok, Instagram, or Meta ads. But that's exactly wh...
30 Maalis 9min
644: This FBI Negotiation Trick Gets People to Say YES (By Saying NO) | Chris Voss
Chris Voss spent decades as the FBI's lead international kidnapping negotiator, where a single wrong word could cost someone's life. After talking down armed bank robbers and negotiating with terror...
26 Maalis 54min
643: (Solo) Why Profitable Businesses Still Fail (And How to Avoid It)
Most founders think if their company is profitable on paper, they're safe. But here's the truth I learned the hard way: businesses don't fail because they're unprofitable. They fail because they run o...
23 Maalis 12min
642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year
Rosie Collins had a Christmas epiphany about baby shower gifts—every present focused on the baby, never the mom. That single observation turned into Deja Marc, a multimillion-dollar personalized jewel...
19 Maalis 1h 1min
641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job
Most people spot a gap in the market and do nothing — Konnie Tsimiklis spotted one, had zero fashion experience, and built a brand around it anyway. A management consultant by trade, Konnie spent dec...
18 Maalis 39min
