AI in qualitative research: What works, what does not, and how to stay on control

AI in qualitative research: What works, what does not, and how to stay on control

In this podcasts, the hosts, Lisa and Tom, talk about the highlights of the recent webinar conducted by Dr. Susanne Friese.

Many researchers are experimenting with AI tools such as ChatGPT, Claude, Gemini, or NotebookLM. The results can be impressive, but also raise important questions: Can AI be trusted with qualitative data? What happens to confidential material? How do we deal with hallucinations? And how can we make sure that analysis remains grounded in the actual data?

You will learn more about common concerns around hallucination, traceability, and the limitations of general-purpose AI tools, but also how AI can support qualitative data analysis in a responsible and methodologically sound way.

With this background, you will better understand why Susanne was motivated to built QInsights, designed specifically for qualitative analysis: not as a one-click replacement for the researcher, but as an AI-supported workspace where findings remain linked to the source material and the researcher stays in control.

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Jaksot(21)

When AI Misses the Point: The Car Wash Challenge

When AI Misses the Point: The Car Wash Challenge

A simple car-wash prompt reveals why AI can sound helpful while missing the actual goal. In this episode, we explore what this means for AI literacy, context, and qualitative research — and why QInsig...

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Traveling at the Speed of Our Souls with AI

Traveling at the Speed of Our Souls with AI

Tom and Lisa discuss my response to a call for chapters on "AI-free research", a new Routledge volume championing slow, handmade scholarship against the fast-food promises of AI-driven analysis. The r...

23 Joulu 202523min

GenAI - To Use or Not to Use

GenAI - To Use or Not to Use

In this episode, Lisa and Tom take on a series of objections and concerns that Dr. Susanne Friese has heard repeatedly over the past month in conversations with researchers.Can I trust a tool if I don...

12 Kesä 202529min

Human & AI: Orchestrating Meaning in Qualitative Data

Human & AI: Orchestrating Meaning in Qualitative Data

In this episode, Lisa and Tom discuss the article: Conversational Analysis with AI - CA to the Power of AI: Rethinking Coding in Qualitative Analysiswritten by Dr Susanne Friese, pre-print April 27, 2...

3 Kesä 202523min

Life without Coding in Qualitative Analysis: Dream or illusion?

Life without Coding in Qualitative Analysis: Dream or illusion?

Is coding still essential in qualitative research—or can generative AI offer a smarter way forward? In this episode, Dr. Susanne Friese takes you on a journey through the history of coding, its role i...

22 Huhti 202518min

Fireside Chat: Looking back at 2024. Live with Dr Susanne Friese

Fireside Chat: Looking back at 2024. Live with Dr Susanne Friese

Join us for a special live edition of the AI-in-Qualitative-Research podcast, where René van der Valk and I reflect on a transformative year in qualitative research and AI. Set against a cozy fireside...

31 Joulu 202431min

AI and the Future of Qualitiative Research

AI and the Future of Qualitiative Research

This podcast is based an article - yet to be published on the QualAI blog of the CAQDAS networking project. The title of the blog will be: "Embracing the Paradigm Shift: Moving Beyond Coding in Qualit...

24 Joulu 202412min

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