306: From a Sale Barn Kid to the Auction Block — A Family Legacy To a Career with Brandon Frey

Today, Lauren is joined by Brandon Frey, one of the contestants in the upcoming King of the Ring competition in Dodge City, to share his story of growing up in the sale barn and building a career in the livestock marketing industry. From an early age, Brandon was surrounded by the auction world, learning the rhythm of the barn, the people, and the lifestyle that comes with it. That foundation shaped not only his career, but the way he approaches the business today.

They talk through his journey from growing up in the industry to working across multiple markets, the importance of relationships, and what it looks like to be part of the next generation of auctioneers stepping onto big stages like King of the Ring.

Links:

King of the Ring - ⁠https://www.korauction.com/?utm_sourc...

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CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
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Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways:

• Early exposure helps shape long-term success in livestock marketing
• Relationships and reputation are key in the auction business
• Surrounding yourself with strong mentors matters
• The cattle market is creating opportunity across the industry
• The next generation of auctioneers is stepping into bigger roles

Chapters:

00:00 Introduction + King of the Ring series
02:00 Growing up in the sale barn
05:00 Early exposure to the auction world
08:00 Building a career in livestock marketing
12:00 Relationships and opportunities in the industry
16:00 Current cattle market outlook
19:00 Advice and perspective

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