342. Dane McCarthy, Founder of Club Athletic

Today, I'm joined by Dane McCarthy, founder of Club Athletic.

Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.

In this episode, we discuss building community and accountability through small-group training.

We also cover:

The company's recent rebrand
Expanding beyond NYC to Chicago
Dane's vision to reach 2K squads by 2030

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Website: www.clubathletic.co

Contact: dane@athleticclubsgroup.com

Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

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Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:54) Current state rebranding

(03:08) Squad model

(04:26) Training squads differentiation

(06:06) Community infrastructure

(08:09) Dunbar's law

(10:01) Community building at scale

(12:04) Modality details

(14:29) Results and consistency

(18:20) Gen Z training trends

(21:04) Chicago expansion

(24:01) Rebrand positioning

(26:37) New locations timeline

(29:36) Density strategy

(31:46) 2K squads by 2030

(33:26) Where to find

(35:55) Conclusion

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