120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

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When Ricardo Larroude first joined OFFBounds, Larroudé was producing just 300 pairs of shoes a day. Today, the company manufactures more than 2,000 pairs daily, employs 700 people, and has become one of the fastest-growing vertically integrated footwear brands in the market. In this conversation, Ricardo shares how tariffs, rapid growth, and operational complexity pushed him to rethink how he runs the business and why he decided to personally dive into AI instead of delegating it to his technology team.

The result was more than automation. Ricardo built an AI-powered operating system that connects data, teams, and decision-making across the company. From improving website conversion rates to eliminating process bottlenecks and redefining how leaders should approach technology, this episode explores why the future belongs to executives who are willing to learn, experiment, and build. If you're a retail, commerce, or business leader trying to understand what AI actually means beyond the headlines, this conversation offers a practical look at what happens when a CEO gets hands-on.