E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future
In this 70th episode, former US ambassador to Vietnam Ted Osius shares a rare, first-hand view of Vietnam’s transformation; from post-war recovery to one of the most dynamic economies in the world tod...
4 Touko 41min
E69: Go live or get left behind: inside Vietnam’s e-commerce boom
E-commerce in Vietnam is big, but it's about to get A LOT bigger. Right now, it’s sitting at around 12–15% of total retail. But it’s growing at 2–3x the speed of offline, and the way people buy in Vie...
13 Huhti 38min
E68: The 9 cultural truths your brand MUST master to get started in Vietnam
You know the score! Vietnam is one of the fastest-growing markets in the world right now. But most global audiences and brands still don’t understand how it actually works. Sure, they see the headline...
31 Maalis 35min
E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room
Triathlon participation in Vietnam has grown nearly 30x in a decade. And Danang is about to host its first full-distance Ironman. In this episode, Ian Paynton speaks to Rob Zamacona, the General Manag...
3 Maalis 30min
E66: Building a life in Vietnam: identity, business, and the search for home
In this episode of You Don’t Know Vietnam, Ian Paynton is joined by Gauthier D'haenens, a Vietnamese-born Belgian adoptee who returned to Vietnam as an adult searching for his biological parents — and...
10 Helmi 35min
E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'
Vietnam is no longer just a fast-growing economy or a low-cost manufacturing hub. It is entering what many local leaders now call an era of rising — defined not only by economic momentum, but by diplo...
27 Tammi 33min
E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?
Tết has always been Vietnam’s most important moment of the year — culturally, emotionally, and commercially. For some categories, it can account for up to 40–45% of annual sales. But something feels d...
12 Tammi 30min
