254. Messaging, AI, and the Skill Everyone Is Trying to Skip with Laura Schoenfeld

254. Messaging, AI, and the Skill Everyone Is Trying to Skip with Laura Schoenfeld

In this episode I'm joined by Laura Schoenfeld, strategic advisor and founder of The Nourished CEO, for a conversation about messaging, and it turned into an incredible discussion about so much more. This episode gets into: – why messaging is the skill most experts try to shortcut and why that always backfires – the "good student trap" and how it's quietly draining people's businesses – Laura's take on where the industry is going and why the competitive edge is going to b...

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256. Get Momentum With Your Message [Part 2 of the Yap Challenge Breakdown]

256. Get Momentum With Your Message [Part 2 of the Yap Challenge Breakdown]

This is Part 2 of my Jessi Jean Yap Challenge breakdown and this week it’s about YOU. You're not trying to become social media famous, but you would like to be known for your work, and for your reputa...

30 Kesä 1h 17min

255. A Speaking Expert’s Take on the $1.2M Yap Challenge Launch [Part 1]

255. A Speaking Expert’s Take on the $1.2M Yap Challenge Launch [Part 1]

Jessi Jean's $1.2 million Yap Challenge launch is a marketing case study for the record books, and in this episode I’m sharing my vantage point as a 24 year pro speaking veteran and communication expe...

24 Kesä 1h 15min

253. Your Inner Critic Is Costing You More Than You Think

253. Your Inner Critic Is Costing You More Than You Think

The pressure of being a visible leader, the second-guessing before a launch, the vulnerability hangover after a big talk, the spiral when something doesn't land… all of that lands on you. Nobody's co...

2 Kesä 41min

252. What Every Leader Needs to Work On (That Isn't a Marketing Strategy)

252. What Every Leader Needs to Work On (That Isn't a Marketing Strategy)

Many visible leaders are focused on the wrong thing when they think about growth. They're asking about which platforms to show up on, tweaking their messaging or chasing AI tools. All external. All ta...

26 Touko 58min

251: Stop Letting Your Mood Run Your Business

251: Stop Letting Your Mood Run Your Business

You can be doing all the right things in your business and still feel like you're running out of air. Not because your strategy is off or the market is broken. But because somewhere along the way, the...

19 Touko 26min

250. Failure, Comparison, and The Bitter B Trap

250. Failure, Comparison, and The Bitter B Trap

You're not failing. But I'd bet good money you walk around feeling like you are. I’m not talking about the obvious kind of failure… a flopped launch or a missed goal… today we’re talking about the qui...

12 Touko 39min

249. Trust “Recession” Hype & The Real Truth About Why Talking About Yourself Feels Awkward

249. Trust “Recession” Hype & The Real Truth About Why Talking About Yourself Feels Awkward

Last week, we had a spicy convo about getting back to basics and doing the *real* work that moves the needle. And if you listened, you probably felt a little called out 😅. This week, we’re going a la...

5 Touko 45min

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