Early Adoptr: Making AI Your Unfair Advantage10 Kesä

Women and AI: What's Really Behind the Adoption Gap (w/ Nadia Koski and Stefanie Beach)

We've all seen the stats. Women are adopting AI tools at a 25% lower rate than men. 33% of men use AI daily at work versus 27% of women. Men are 23% more likely to be encouraged by their managers to try it, and 27% more likely to be praised when they do.

Most of the conversation about women's lower AI adoption rates focuses on what women need to do differently. Instead, we're looking at the conditions that produced the gap in the first place, and why closing it matters far more than just productivity.

This week on Early Adoptr, Kyle is away so Jess is joined by Nadia Koski, digital growth expert at The Marketeer Group, and Stefanie Beach, founder and CEO of The Marketeer Group, to get into what's actually driving the adoption gap and what women founders and small business owners can do about it. Because when women use AI tools less, that eventually shapes what the tools look like. It costs the economy. And it grows over time.

We'll work through the stats, the barriers, and the guilt that comes with using AI at work. We also get into how to start without the overwhelm, the mental load, and why the caution women tend to bring to AI turns out to be an asset.

If you're going to Cannes, make sure to check out the sessions that Nadia and Stefanie are running:

Cannesversations Series - LIVE FROM CANNES

YouTube Channel or LinkedIn for context
For Cannes 2026 - Cannesversations Interest Form

The Digital Marketeer podcast:

Follow Nadia:

Nadia Koski on LinkedIn: https://www.linkedin.com/in/nadiakoski
Still Human: Real Talk in the Age of AI Podcast: https://open.spotify.com/show/6xCZdhBOerROCuLatJoNay?si=FeYj2JidTtiA9xsREd9Ftg

Follow Stefanie:

Stefanie Beach on LinkedIn: https://www.linkedin.com/in/stefanieg/
Stefanie@TheMarketeerGroup.com
www.themarketeergroup.com

Use these links for a discount on the tools we recommend (and it supports the pod!)

Wispr Flow - AI-powered voice dictation that works across every app on your desktop - https://ref.wisprflow.ai/early-adoptr

Granola - The best AI meeting notes! New users get 100% off for their first month - https://www.granola.ai?via=early-adoptr

What You'll Learn:

Why corporate AI challenges often exclude women without meaning to
Why finishing a project faster with AI does not mean charging less for it, and why women are more likely to think it does
What a team leader needs to have in place before running internal AI training, and why protected experimentation time matters
Why more women in their 40s are leaving corporate life for entrepreneurship, and what the AI revolution has to do with it

Timestamps:

00:00 Where's Kyle + Women & AI

03:23 Introductions: Nadia & Stefanie

08:19 The Data on Women and AI Adoption

10:55 How Women in Tech Engage with AI Differently

12:02 The Perfectionism Problem

15:36 How to Give Your Team a Safe Space to Try AI

19:00 How to Actually Educate Yourself on AI

21:13 Who Really Has Time to Learn AI

24:31 Why the Founders Furthest Ahead on AI Have a Support Network at Home

25:53 Why the AI Revolution Is Pushing More Women Into Entrepreneurship

28:23 The Unpaid Work Research That Explains the Women's AI Adoption Gap

29:46 Why Using AI to Brainstorm and Polish Your Work Is Not a Shortcut

31:27 Fighting the Guilt and Redistributing the Mental Load as a Female Founder

33:23 The Glass Cliff: Why Women Face Higher Stakes When AI Goes Wrong

36:22 Why Doing Work Faster with AI Doesn't Mean You Should Charge Less

38:20 What Workplaces Can Do to Give Women Equal Access to AI Learning

42:45 Is Being Cautious About AI Actually a Business Advantage?

47:24 Why Women Questioning AI Accuracy Is Good for Business

47:39 Don't Be Afraid to Start: Final Advice for Women Using AI

Resources:

Get in Touch:

Email: hello@earlyadoptr.ai

TikTok / Instagram / YouTube: @early_adoptr

Get in touch with Early Adoptr: hello@earlyadoptr.ai

Follow Us on Socials & Resources:

IG: https://instagram.com/early_adoptr

TikTok: https://tiktok.com/@early_adoptr

YouTube: https://www.youtube.com/@early_adoptr

Substack: https://substack.com/@earlyadoptrpod

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(59)

Your AI Keeps Forgetting Everything: Here's How to Fix It (w/ Rob Webster)

Your AI has a PhD in everything and the memory of a goldfish. It can help you write a pitch deck, analyse a contract, and draft a client proposal in the same afternoon, but open a new chat and you are...

24 Kesä 1h 3min

Vibe Coding for Non-Technical Founders: Where Things Actually Stand in mid-2026

Most non-technical business owners and founders assume that building software still requires a developer. You might use AI to sketch something out, but at some point you hand it to someone who actuall...

17 Kesä 58min

Claude for Small Business: What Is It and Is It Worth It?

Running a smaller business or start up means you're also doing payroll. And chasing invoices. And trying to figure out if last month closed in the black, while also building a proposal that's due tomo...

3 Kesä 56min

Is AI Really Taking Jobs? What's Going on Behind the Headlines

AI layoffs are dominating the news, but the story being told isn't the full story. In this episode, Jess and Kyle break down what's really driving the cuts, and what it means for your job and your bus...

27 Touko 53min

Happy Birthday to Us: The AI Landscape Changed Completely in a Year, Here's What You Missed

A year in AI doesn't feel like a normal year, it feels like about five. In honour of Early Adoptr's first anniversary, we thought it was worth stopping to take stock of what's changed in the last ye...

20 Touko 58min

What Should You Actually Be Asking About AI?

Most people start their AI journey by asking how to save time. That is not a wrong question — but Anthropic's latest research, based on open-ended interviews with over 81,000 Claude users across 159 c...

13 Touko 46min

What It Really Takes to Move Your Team Forward With AI (w/ Rob Webster)

This is the second part of our interview with Rob Webster, who has spent over 20 years in media and marketing, ran data and technology at MediaCom for some of the world's biggest brands, built and sol...

6 Touko 40min