BEST Way to Create Authority in a New Market | Spotify Video Exclusive

BEST Way to Create Authority in a New Market | Spotify Video Exclusive

"I think that you have to build more authority or credibility with the client prior to selling them." Today, Leila (@LeilaHormozi) shares valuable insights on how to effectively communicate the value of a new product in a market that is not familiar with it. She emphasizes the importance of building authority and credibility with potential clients before selling to them to increase their trust in the product. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:23) - Educate market to understand product value (1:40) - Over-emphasize education for buyers (2:36) - Bridge authority gap, associate with new domain (3:19) - Make self an authority to gain trust in new product Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

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3 Habits That Freed Up 30 Hours in My Week | Ep. 368

3 Habits That Freed Up 30 Hours in My Week | Ep. 368

Get the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe Being busy all day and achieving nothing isn't a productivity problem but a priority pr...

11 Kesä 11min

How to Get Promoted Without Ever Asking for It | Ep. 367

How to Get Promoted Without Ever Asking for It | Ep. 367

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe Most employees never figure out why they keep getting passed over during promotions. I...

9 Kesä 14min

The Smartest Thing You Can Do Right Now Is NOT QUIT | Ep. 366

The Smartest Thing You Can Do Right Now Is NOT QUIT | Ep. 366

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe I've built companies worth hundreds of millions, and I've watched people with twice my...

4 Kesä 11min

The Iceberg Illusion of Leadership | Ep. 365

The Iceberg Illusion of Leadership | Ep. 365

Receive the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe Don't judge your boss by what you see, because their most important responsibilitie...

2 Kesä 9min

AI Is Making Your Thinking Worse (And How to Fix It) | Ep. 364

AI Is Making Your Thinking Worse (And How to Fix It) | Ep. 364

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe AI isn't the problem. Using it to avoid thinking is. In this episode, Leila shares the...

28 Touko 13min

Why Comfort Is the Real Enemy | Ep. 363

Why Comfort Is the Real Enemy | Ep. 363

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe The habits that ruin ambitious people rarely feel like self-sabotage. They feel like c...

26 Touko 8min

The Hiring System That Lets Your Business Run Solo | Ep. 362

The Hiring System That Lets Your Business Run Solo | Ep. 362

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe Hiring more people doesn't fix a broken business. It just scales the chaos. In this ep...

21 Touko 11min

How Rapid Growth Almost Destroyed My Company | Ep. 361

How Rapid Growth Almost Destroyed My Company | Ep. 361

Receive the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe Hitting $50 million on paper doesn’t mean a business is safe. Weak systems and tole...

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