
The Powr of Upselling: How to Increase Revenue Per Appointment
Home improvement companies are watching lead costs rise—and many owners immediately blame marketing.But the bigger problem may be what happens after the appointment is booked.When a homeowner asks abo...
3 Elo 20min

THIS is Making You Look Cheap (AUDIO ONLY)
If homeowners keep grinding you down on price, shopping your quote against three competitors, and treating your company like every other contractor in town, the market may not be the real problem.You ...
30 Heinä 18min

If You’re Still the Best Salesperson, You’re the Problem (AUDIO ONLY)
Every home improvement business starts with someone who is great at the craft.The best salesperson.The best installer.The best problem solver.The person who knows the product better than anyone else.T...
16 Heinä 19min

Your Sales Team Blames Marketing. Marketing Blames Sales. Now What? (AUDIO ONLY)
Sales blames marketing.Marketing blames sales.And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear.In this episode of The Fitz & Franson Show, Fit...
9 Heinä 16min

Dad Taught Me More Than Sales
In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life.After decades in...
21 Kesä 54min

3 AI Tools Every Contractor Should Be Using in 2026
Most contractors think a slower market means they need more leads.They're wrong.Slower markets expose operational debt.The CRM cleanup you delayed.The follow-up process that's inconsistent.The sales t...
19 Kesä 27min

How Contractors Scale Smarter: Jonathan Weinberg
Most contractors don’t have a lead problem.They have a follow-up problem, a data problem, and a systems problem.In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down wit...
5 Kesä 54min




















