Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand

Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist and Peso Pluma Tour Director Veikko Fuhrmann to explain why a tour guarantee does not always mean an artist is making money.

Veikko breaks down how tour offers are built, what guarantees and overages actually mean, how promoter splits work, and why every expense matters once a show moves past the guarantee.

They also get into arena and stadium logistics, curfews, overtime, runners, carnets, day sheets, settlement sheets, and the real business behind protecting artist profit on the road.

For artists, managers, tour managers, independent teams, and music executives, this is a clear look at how touring money really works.

Simply put, a conversation like this doesn't come cheap.


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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4Z67uqWjrxIw2S3uK6HKDj?si=I5CLRNPTSP--acz7Btxo7g


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


Topics include:
Tour guarantees, overages, artist expenses, promoter splits, tour management, arena logistics, settlement sheets, curfews, touring documents, and live music business.

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Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

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The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

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In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

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Great music still wins.In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.They get into artist dev...

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Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

What does it really take to last in the music business?In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about the mindset behind building a meaningful career ...

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Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

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What separates great artist managers from everyone else?In this episode of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about managing artists with care, honesty, trust, ...

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