Why The Most Honest Thing You Can Do Is Say Less

I've spent years studying the words of murderers, fraudsters, manipulators and coercive controllers. And one thing shows up in almost every single case. The people who are hiding something use more words than they need to. Not fewer. More.

Because when you have the truth on your side you don't need to build a case for it. You just say it. But when you don't, you reach for every persuader, every emotional maximiser, every convincer you can find. And the result is a performance that looks like honesty and sounds like honesty but leaves something uneasy in the person hearing it.

In this episode of How Words Work with Jack Fox, Jack breaks down the language of persuasion. How Erin Patterson, convicted of murdering three people with poisoned mushrooms, used words like devastated, loved, fathom and absolutely in a performance of grief designed to convince you of something she needed you to believe. How the same tactics show up in everyday conversations when someone builds an architecture of busyness to avoid answering a simple question. And why the most trustworthy thing you can ever do in any conversation is say less.

This is the episode that ties the whole series together. Because the antidote to everything we've covered in these eight weeks is the same thing. Economy of language. Own it, say it, stop.

🎙️ How Words Work with Jack Fox. 📩 Jack's weekly newsletter Credible lands every week with one idea you can use straight away. Sign up here: https://jack-fox.kit.com/dfc55f19a6

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