
From Cold To Sold With This 3-Step Content Principle
Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this whole episode. Because here's what most p...
14 Elo 35min

We are back! Are You a Slave to Your Own Content?
Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have to publish. The idea shows up. And then ...
5 Elo 36min

The Gap Between Your Idea and the Finished Thing Just Disappeared
Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you ca...
10 Heinä 14min

The Comments You're Scared Of Are Growing Your Business
This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game. And here's the part that doesn'...
3 Heinä 21min

Can You Actually Grow a Podcast Without Ads? (What 10 Days of Daily Episodes Taught Us)
We ran a daily podcast for 12 days straight... and the numbers genuinely surprised me. In this behind-the-scenes solo, I open up the actual dashboard on our newest passion project (a daily soccer s...
26 Kesä 24min

We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)
This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across ev...
19 Kesä 22min

Monetizing Events & The 3 Phases Nobody Talks About
I've been away a few days... and there's a reason I had to come back and tell you about. The first real event Fonzie and I ever drove to, we went for one thing: customers. We came home with zer...
4 Kesä 23min




















