Supply Chain Decoded | Feat. Jennifer Morris, Ship Happens

Venture capital changed the freight tech conversation, but did it actually make the industry better? On this episode of Supply Chain Decoded, Jenni Ruiz sits down with Jennifer Morris, founder of Ship Happens, for a sharp, funny, and refreshingly honest conversation about the messy relationship between logistics, funding, AI, and the stories investors choose to believe. Jenn and Jenni unpack what freight looked like before the pandemic, why supply chain suddenly became the center of the mainstream conversation, and how companies like Flexport helped turn logistics into something venture capital could finally understand, or at least wanted to understand. They also dig into the harder questions: why female founders still receive only a sliver of VC dollars, why “AI” has become one of the industry’s most overused shortcuts, and why the next wave of freight tech needs to lead with the problem it solves instead of the buzzwords it can stack. From Convoy lessons and vanity metrics to AI agents, due diligence, and the danger of confusing automation with intelligence, this episode is a clear-eyed look at what happens when outside capital meets an industry built on nuance, volatility, and constant firefighting. And in true Decoded fashion, Jenn closes with one thing supply chain gets wrong: we move too quickly from one fire to the next without asking why the fire keeps starting. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.