Jeffrey Hoelle, "Cultivated: Plants, Hair, and the Aesthetic of Control" (Yale UP, 2026)

An exploration of the concept of cultivation, as conducted on both the land and the body, which expands our understanding of it as practice, aesthetic, and ideology. In Cultivated: Plants, Hair, and the Aesthetic of Control (Yale University Press, 2026), Jeffrey Hoelle traces the imprint of cultivation across the naturally growing covers of the land and body—plants and hair. The book builds from research in the agricultural fields and cattle pastures at the edge of the Amazon rainforest to domestic landscapes and hair salons and shops in the frontier cities of Brazil and beyond. In spaces where the tangled forest once stood, clean pastures and ordered rows of crops now sit on properties with geometric edges. From rural spaces to immaculate lawns and cemeteries in the city, the imprint leads to the body, where hair, like plant growth, is cut, trimmed, and otherwise managed. Seemingly separate domains of agriculture, landscaping, and personal grooming are governed by a similar aesthetic of control. This unique pairing of land and body expands our understanding of cultivation as a practice and as an ideology that operates in frontier Amazonia—but also closer to home, influencing how we conceptualize and interpret the covers that grow on and around us, and our imagined relations with nature in the future. Hoelle argues that we must understand this system of thought and the overlooked role it plays in environmental destruction and social inequality. Jeffrey Hoelle is Professor of Anthropology at the University of California, Santa Barbara. His research explores the social, cultural, and political-economic dimensions of environmental transformation and deforestation in frontier Amazonia. He is the author of Rainforest Cowboys: The Rise of Ranching and Cattle Culture in Western Amazonia (UT Press, 2015) Yadong Li is an anthropologist-in-training. He is a PhD candidate of Socio-cultural Anthropology at Tulane University. More details about his scholarship and research interests can be found here. Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory