How a Jacksonville Founder Disrupted an Industry: Episode 60 with Bob Dahlstrom of Apellix

What does it take to build a technology company in Jacksonville?

In this episode of PB & Jax, we sit down with Bob Dahlstrom, Founder and CEO of Appellix, to discuss entrepreneurship, innovation, drones, and the future of Jacksonville's startup ecosystem.

Bob shares his journey from software development to creating one of the most innovative drone companies in the country. What started as an idea to improve safety and efficiency has evolved into a business transforming how commercial cleaning and pressure washing are performed.

In this conversation, we discuss:

• Why Jacksonville presents unique opportunities for entrepreneurs

• The challenges of launching and scaling a startup• How Appellix created autonomous solutions for commercial cleaning

• The importance of finding product-market fit• Lessons learned from adapting business strategies in real time

• Building a company around safety, innovation, and customer needs

• What Jacksonville needs to become a startup and technology hub

• The future of drones and automation in commercial industries

Bob also shares candid insights on leadership, resource management, resilience, and the realities of entrepreneurship that many founders face but few discuss openly.

Whether you're an entrepreneur, startup founder, technology enthusiast, business leader, or someone interested in Jacksonville's growth, this conversation offers practical lessons from someone who has built, pivoted, and continued pushing forward.

About Appellix:

Appellix develops autonomous drone solutions that help companies perform commercial cleaning and pressure washing more safely and efficiently. Their technology reduces risk, improves productivity, and creates new possibilities for industries that rely on work at height.Learn more by going to www dot Apellix dot com.

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