Episode 7: Disrupting the home & kitchen market in India! Ft. Aditya Agrawal, Co-Founder & CEO, P-TAL
ACLR8 Founder Academy29 Maalis 2024

Episode 7: Disrupting the home & kitchen market in India! Ft. Aditya Agrawal, Co-Founder & CEO, P-TAL

Building a large business, while reviving a cultural legacy, and providing social impact.❤️ Raising funding from some of India’s top investors, getting an all Shark Deal at Shark Tank India and all of this while just being 24 years old! 🙌 🚀⁣


Hosted the super amazing Aditya Agrawal, Co-Founder, P-TAL, on how founders can use story telling to build large consumer brands and stand out! 🇮🇳⁣


The kitchen and dining market in India is worth 30K crores and majority of the market is fragmented with larger brands doing about 5K crores in revenue. 💯⁣


There is lack of trust, lack of awareness and lack of quality products - which means a massive opportunity to build a large brand in this space. 🙌 🚀⁣


Super excited to share more about Aditya and P-TAL’s journey on how they are looking to build a large brand and revive India’s only UNESCO listed art form. ❤️⁣


Checkout the full episode now. 🙌 ✅⁣

Follow us on Instagram: https://www.instagram.com/aclr8.vc/⁣

Follow us on LinkedIn: https://www.linkedin.com/company/aclr8/⁣


Building the next big consumer business from India, apply to the ACLR8 cohort today. www.aclr8.vc ❤️


Content Timeline: ------------------

  • 00:00 - Pre-Cap
  • 01:15 - Intro
  • 06:45 - P-TAL's journey. How did the company start.
  • 12:20 - Reasons why consumers love P-TAL.
  • 20:00 - Size of India's home and kitchen market.
  • 25:21 - Current revenues and scale of business.
  • 30:45 - How did P-TAL crack D2C.
  • 35:30 - Power of content and being a purpose led brand.
  • 40:20 - How P-TAL sources products, maintains quality and builds trust.
  • 46:40 - P-TAL fundraising journey. Advice for early stage founders.
  • 57:30 - Getting all Shark Deal at Shark Tank.
  • 1:12:54 - Rapid fire with Aditya.
  • 1:20:00 - Aditya shares his thoughts on ACLR8.
  • 1:22:00 - Ending remarks.

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