Why Google Is Quietly Lowering Your Ad Budget (And How to Stop It)

Why Google Is Quietly Lowering Your Ad Budget (And How to Stop It)

In this episode, Natalie Koop and Danielle Putnam sit down with Skip Wilson — founder and CEO of DRAFT Media Partners, former VP of Digital Media at iHeartMedia (where he helped launch what became iHeartRadio and the iHeart Podcast Network), and host of The Advertising Podcast — to talk about the science behind advertising that actually works. Skip breaks down why most contractors feel like marketing is just guessing (because a lot of it is), the specific benchmarks every owner should know before spending a dollar (around $50 per lead and $150–$200 customer acquisition cost), and the silent way Google quietly throttles your ad spend when your team isn't answering the phone. He walks through his 3-stage diagnostic for finding exactly where your ads are breaking down, why Bing still owns 30% of search (and which businesses should care), the biggest waste of marketing dollars he sees in the home service world, and where advertising is headed as ChatGPT, Apple, and Amazon fragment the search and social landscape. If you're tired of pouring money into ads and hoping something sticks, this episode hands you a real framework to fix it.Social Media Links:InstagramTNFR- ⁠⁠https://www.instagram.com/thenewflatrate⁠⁠FacebookTNFR- ⁠⁠https://www.facebook.com/TheNewFlatRate⁠⁠DRAFT Media Partners- https://www.facebook.com/draftadvertisingtechnology/LinkedInTNFR- ⁠⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠Skip Wilson- https://www.linkedin.com/in/skipwilson/ Links and Resources:https://thenewflatrate.com/https://www.draftadvertising.com/

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Jaksot(139)

Why the Best Leaders Don't Hire Yes-People | Ben Middleton, Daikin

Why the Best Leaders Don't Hire Yes-People | Ben Middleton, Daikin

Free Resource — Ultimate List to Retain Your Team:Want practical ways to build a culture your best people never want to leave? Grab our free guide with 100+ ideas to retain your team: ⁠https://thenewf...

10 Syys 40min

How to Get Recommended by ChatGPT (and Book More Jobs) | CJ Todd, Kreadiv

How to Get Recommended by ChatGPT (and Book More Jobs) | CJ Todd, Kreadiv

Grab the Free AI-Ready Contractor Playbook:Every step from this episode — trust signals, pricing transparency, and financing — in one downloadable guide: https://docs.google.com/document/d/1Vnxu41aUHu...

31 Elo 42min

Why Humble Leaders Build Stronger Contracting Businesses | Schalee Sanchez

Why Humble Leaders Build Stronger Contracting Businesses | Schalee Sanchez

Grab Schalee's Book on Amazon:The Humility You Want and the World Needs — everything from this episode, expanded with more stories, tools, and frameworks: https://www.amazon.com/dp/B0FD33PKTRCheck Out...

25 Elo 39min

Why Your Best Technician Isn't Always Your Best Leader | Matt Maleske, CTM

Why Your Best Technician Isn't Always Your Best Leader | Matt Maleske, CTM

Busy ≠ Profitable. Join Matt Chats Live → https://t5ov3.share-na2.hsforms.com/2BPl2PeL2SFKTPaS7K2C64gFor HVAC owners & managers: a live, interactive 2-hour session (Sept 3, 9am PST) on the systems beh...

18 Elo 41min

You're Paying for Leads... So Why Are You Missing the Calls? | Federico Crivelli, Avoca AI

You're Paying for Leads... So Why Are You Missing the Calls? | Federico Crivelli, Avoca AI

In this episode, Natalie Koop and Danielle Putnam sit down with Federico Crivelli, Head of Partnerships at Avoca AI, to talk about the biggest source of lost revenue for contractors — and it's not lea...

11 Elo 38min

What Actually Happens After You Implement The New Flat Rate | Manny Galarza, A-Team Plumbing

What Actually Happens After You Implement The New Flat Rate | Manny Galarza, A-Team Plumbing

In this episode, Natalie Koop and Chris Getz sit down with Manny Galarza, owner of A Team Plumbing and Drain and a member of The New Flat Rate. Manny shares the raw truth about growing his plumbing co...

3 Elo 59min

From Sleeping in His Truck to Coaching 25,000 Entrepreneurs | Ted Miller III, CEO of TM3

From Sleeping in His Truck to Coaching 25,000 Entrepreneurs | Ted Miller III, CEO of TM3

In this episode, Natalie Koop and Danielle Putnam sit down with Ted Miller III, CEO of TM3 and business growth expert who has personally coached over 25,000 entrepreneurs. Ted opens up about the years...

27 Heinä 53min

2027 Sponsorship Opportunities with The New Flat Rate: Build Real Partnerships, Not Just Ads

2027 Sponsorship Opportunities with The New Flat Rate: Build Real Partnerships, Not Just Ads

We sat down to talk about what's new for sponsors in 2027.Covering why The New Flat Rate sponsorships are built around real relationships instead of ad placements, how sponsors can join live training ...

23 Heinä 14min

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