We’ll See - The quiet anxiety of marketing

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She said two words and I haven't stopped thinking about them since.

This episode started at an APA event in La Mesa, in an artist's studio, in a conversation with a commercial photographer who's doing everything right. Personal work that matters, cold pitches going out every day, a real strategy executed with discipline. I asked how it was going.

"We'll see."

This one is about that phrase. What it actually means to operate a creative business in 2026, where the feedback loops are fast, the wins are public, and the silence feels personal even when it isn't. About confidence as a product people sell you. About the gap between effort and outcome that nobody's content calendar accounts for. And about a camera I had to sell on Facebook Marketplace, and what it felt like to hand it to a stranger on my front porch.

Your marketing not working isn't a referendum on your talent. Sometimes it's just the weather.

In This Episode

APA (Advertising Photographers of America) Find your local chapter at apanational.org

The Book

Lessons From a Terrible Photographer

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Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

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Photography - The Gear, The Craft, and The Voice - Part One

Office Hours with PatrickStuck on your website, portfolio, pricing, marketing, or business strategy?Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re tr...

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