How ad platforms shifted from buying audiences to buying outcomes
Meta's algorithm started rewarding new creative volume, and the industry treated it as a race to publish more. Vincent Bourzeix, Founder and CEO of Superbolt, saw the problem coming.Vincent walks Brya...
26 Elo 45min
Why over-personalizing your site dilutes your brand story
With nearly two decades in e-commerce and stints at Victoria's Secret, Bed Bath & Beyond, The Children's Place, and Foot Locker, Laurie Falletta brought something most e-commerce leaders don't have wh...
12 Elo 38min
Why unit economics decide how fast Bloom & Wild can expand into new gifts
Charlotte Langley built Bloom & Wild's retention engine by paying close attention to complaints too small to register as data, like customers who wanted out of Mother's Day marketing entirely.She tell...
29 Heinä 41min
From 1% to 11% brand awareness: how WeCook built a brand worth caring about
What does it actually take to build a brand that earns permission to expand into retail, land cultural partnerships, and grow aided awareness from 1% to 11%? Matthew Morein, Senior Director of Brand a...
13 Heinä 40min
How Summersalt built a swimwear brand from 10,000 body scans
Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit. That pattern library stil...
1 Heinä 38min
Why Brian Berger wishes he'd gone wholesale from day one
Brian Berger came into consumer from a consumer internet background, and that combination is exactly why Mack Weldon was built the way it was: a brand with a direct customer relationship at its core, ...
3 Kesä 42min
The brand value equation: why your pricing problem is actually a value problem
What separates brand builders who last from those who chase performance forever? Doug Zarkin has spent three decades answering that question across franchise, retail, and direct selling, and his frame...
20 Touko 29min
